Issue Of Corporate Social Responsibility – A Must To Business Organization
(A Case Study Of Guinness Nigeria Plc)
Corporate Social Responsibility (CSR) has become increasingly indispensable to modern business organizations, emerging not only as a moral imperative but also as a strategic necessity for sustainable operations and reputational enhancement. In today’s dynamic business landscape, firms are recognizing the significance of CSR in fostering positive relationships with stakeholders, mitigating risks, and securing long-term profitability. By embracing Corporate Social Responsibility initiatives, companies demonstrate their commitment to ethical practices, environmental sustainability, community engagement, and employee well-being, thereby bolstering brand loyalty and fostering a conducive operating environment. Moreover, in an era characterized by heightened social consciousness and ethical consumerism, integrating Corporate Social Responsibility into business strategies is imperative for maintaining competitive advantage and fostering resilience against evolving societal expectations. Consequently, embedding Corporate Social Responsibility principles throughout organizational structures and operations is no longer optional but rather an intrinsic component of contemporary business ethos, driving sustainable value creation and societal impact.
The concept of corporate social responsibility has generated a lot of controversy our the tears. While some of business was business alone some strongly believe that business should become more involve with public interest.
This study is thus an attempt to have an insight into the extent of which endless Nigeria PLC has been socially responsible to the needs of the different interest groups in the communities in which it operates.
COVER PAGE
ii. TITLE PAGE
iii. APPROVAL PAGE
iv. DEDICATION
v. ACKNOWLEDGEMENT
vi. TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
1.2 STATEMENT OF PROBLEM
1.3 PURPOSE OF STUDY
1.4 THE SCOPE OF STUDY
1.5 RESEARCH QUESTIONS
1.6 SIGNIFICANCE OF THE STUDY
1.7 LIMITATIONS OF THE STUDY
1.8 DEFINITION OF TERMS
REFERENCES
CHAPTER TWO:
REVIEW OF RELATED LITERATURE
2.1 THE ISSUE OF CORPORATE SOCIAL RESPONSIBILITY
2.2 THE EXTENT OF SOCIAL RESPONSIBILITY IN NIGERIA
2.3 THE CORPORATE SOCIAL RESPONSIBILITY CONTROVERSY
2.4 THE POWER-RESPONSIBILITY EQUATION
2.5 BUSINESS HARZARD ON ENVIRONMENT
2.6 ETHIES AND MORLIY IN RELATIVE TO SOCIAL RESPONSIBILITY
2.7 EFFECT OF FAILURE TO BE SOCIALLY RESPONSIBILITY
2.8 PRESSURE GROPS AFFECTING THE CORPORATION
REFERENCES
CHAPTER THREE:
RESEARCH DESIGN AND METHODOLOGY
3.1 RESEARCH DESIGN
3.2 AREA OF THE STUDY
3.3 POPULATION OF THE STUDY
3.4 SAMPLE AND SAMPLING PROCEDURE
3.5 INSTRUMENT FOR DATA COLLECTION
3.6 VALIDATION OF THE INSTRUMENT
3.7 RELIABILITY OF THE INSTRUMENT
3.8 METHOD OF DATA COLLECTION
REFERENCES
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1 PRESENTATION AND ANALYSIS OF DATA
4.2 SUMMARY OF RESULTS
CHAPTER FIVE:
DISCUSSIONS, RECOMMENDATIONS AND CONCLUSIONS.
5.1 DISCUSION OF RESULT/FINDINGS
5.2 CONCLUSIONS
5.3 IMPLICATIONS OF THE RESEARCH FINDINGS
5.4 RECOMMENDATIONS
5.5 SUGGESTIONS OF FURTHER RESEARCH
REFERENCES
BIBLIOGRAPHY.
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The concept of business social responsibility has continued to evolve and expand. Today, the efficient use of resources to make profit is still seen as the primary social responsibility of business.
The idea of operate social responsibility began in the early part of the twentieth century.
Interestingly enough, it came from business executives who believed that corporations has an obligations to use their resources in ways that would benefits the entire society.
Although, the role of business firms is that producing goods and services for a profit, social expectations of business have increased dramatically since the 1960, so that is a need for social response in order to narrow the gap between expectations and response and keep business in turn with society, while an organization is busy establishing its goals, objectives developing and executing strategies for achieving its stated purpose, it should recognize that it operates within an environment which expects it to operates in such a manner that would not disrupt its very essence.
Furthermore, there is little doubt that business must involve itself in social issue broader than producing goods and services not only because it is the best thing to do but because it is in the best interest of business. In view of these, this study narrow down to Guinness Nigeria PLC which can approximately be described as one of the most prominent and well known company in the brewery industry with branches within and outside the country. The company is the year 2002 celebrated her 50th years of corporate existence in Nigeria and the demand for its product, no doubt has continue to grow and it was indeed remain consisting high all through years.
This brewery company majors in the production of small and big Guinness stout beer, harp, Gulder, spark, Malta Guinness and Satzen Brau.
Guniess Nigeria PLC operates in various parts of the country until the early seventies precisely (1974) when a plant was established at Ikpoba slope in Benin city. Till this day, the company has continue to grow and it remains one of the most dominant and prominent company in the brewery industry.
1.2 STATEMENT OF THE PROBLEM
According to C.C Nwachukwu (1988:227) a majority of Nigeria business organization believed that business enterprise had not shown sufficient interest to their social responsibility. At present, many Nigeria businessmen’s attitude to social responsibility is characterized by the belief in the doctrine of Laizzez Fair the government is best that governs the lest. This belief has result in conflicts especially in this era where larger number of people now believe that corporations should actively pursue society responsible goal. This include reducing pollution, programme for education, public health, employees welfare, environmental protection and in calculating more safety and reliability into the produces.
The issue of corporate social responsibility is treated within the context of this research work in relation with Guinness Nigeria PLC Benin, City activities with respect to consumers, employees shareholders and the community at large. Perception to this issue by both community members and management of Guinness Nigeria seems to differ based on each group preference needs, motive, values, goals and aspirations. Guinness Nigeria is constantly maximizing profit but not much attempt have been made in balancing ethics with economics. Therefore, a balance must be struck between actions of Guinness Nigeria which is profit maximization and the community wants. In the light of the above this study attempt to determine the extent to which Guinness Nigeria PLC Benin City has socially responsible to the need of it community.
1.3 PURPOSE OF STUDY
Social involvement has not replace the basic economic role of business in society, but it does introduce new goals for business to purpose and new constraints on how business will operate. The study thus, will serve to highlight on these goals and constraints.
The following aims and objective of the study came to mind in the choice of this topic.
1. To evaluate extent of Guinness Nigeria PLC Benin City involvement in social affairs.
2. To have an insight into the role it is expected to play in the area of corporate social responsibility.
3. To become familiar with the effects of social responsibility on a company and the society.
4. To evaluate public impression/opinion/perception on the company.
1.4 SCOPE OF STUDY
In order to be able to effectively evaluate the activities of business corporation and the community in which they operate in turns of their corporate social responsibility, that study will narrow down to determine how social responsible Guinness Nigeria PLC is to the community in which it operates hence the emphasis on Guinness Nigeria PLC Benin City and the habitant of Benin City community.
1.5 RESEARCH QUESTION
The following questions have been raised in order to emphatically test the result from the questions in my questionnaire. The result of these questions will form the basic for my conclusions and recommendations.
1. To what extent has Guinness Nigeria PLC Benin City improved the living condition in its community?
2. To what extent does the company engage itself in community and employee welfare?
3. Does the gain derive by the community from the company exceed the loss they suffer
4. Does the company meet up with the needs of the community?
Answers to the questions would be of immense benefit in making meaningful recommendations which will aid the business corporation and government in its policy formulation
1.6 SIGNIFICANCE OF THE STUDY
“A healthy business and sick society are hardly compatible” noted Peter Druker (1980:10)
therefore, business corporations must be constantly reminded that exercising responsibility is a way to reduce or avoid public criticism that heads to government regulations and must be made to know that business corporations must respond to societal demands. This is because the long run self interest of business are served by energetic social responsibility.
Since Guinness Nigeria PLC of a major multinational corporation operating in Nigeria, it becomes necessary to embark on a study of a multinational corporation and its social responsibility with special attention on Guinness Nigeria PLC actions in Benin City.
It is expected that finding would be useful to the organization in decision making and will help government in policy formulation.
Furthermore, this study will serve to broaden the frontiers of knowledge and drop the attention of business corporations in the role they are expected to play in the society in they operate. The emphasis of this study is on business society relation.
1.7 LIMITATION OF STUDY
The limitations of the study are associated with the diverse nature, attitude and perception of managers, most of whom did not consider it worth while offering their assistance in providing answer to the questionnaire majority were skeptical in providing required information.
There were problem of generating information from respondents as most of them were illiterates. There were also the problem of financial restraints which did not enable me to travel wide and frequent as necessary. These problems invariably led to time and cost restraints.
1.8 DEFINITION OF TERMS
THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY
The concept of corporate social responsibility has attracted increasing attention among business economics and it is firmly based on ethics which is the principle of conduct used to govern decision making. Now the question is “what is corporate social responsibility? Various writers have succeeded in providing answer to these questions through their various contribution.
One of the pioneering analyses of social responsibility problems was that provided by Peter Druker (1974:694) he defined social responsibility as what business should do or might do to tackle and solve the problems of the society”.
In another work CC Nwachukwu (1988:272) defined social responsibility as “The intelligent and objective concern for the welfare of the society which restraints individual and corporate behavior from ultimately destructive activities no matter how immediately profitable and which leads in the direction of positive contributions to human betterment”
In essence, social responsibility simply refers to role of business in solving current social issues over and above legal requirements.
Druker (1978:62) suggested that corporate social responsibility should apply to all types of organizations that order any circumstance should assume responsibility beyond their own performance and contributions
Two terms will be interchangeably used in this study. They are social responsibility and social responsiveness. According to Tate and Taylor (1983:63) corporate social responsiveness incorporates, the idea of a firm responding to its multiple constituencies in such a way as to enhance the long term effectiveness of the firm.
In its simplest sense corporate social responsiveness means removing how to manage a company’s relations with external social political and government forces that can effect the company.
Finally, when talk about social responsibility, they are thinking in terms of the problems that arise when corporate enterprises cast its shadow an the social scene and of the ethical principles that ought to govern the relationship between the corporation and society. They are concerned with the impact of the corporate on the individual and the possitricities of reconciling big business, big labour and by government with the values
Corporate Social Responsibility (CSR) refers to a business approach that incorporates ethical, social, and environmental considerations into a company’s operations and interactions with stakeholders. It goes beyond profit-making and aims to contribute positively to society and the environment. The issue of Corporate Social Responsibility being a must for business organizations is widely debated and has both proponents and critics. Here are some key points on this topic:
Proponents’ View:
- Reputation and Trust: Engaging in Corporate Social Responsibility activities can enhance a company’s reputation and build trust among customers, investors, employees, and the community. A positive image can lead to increased customer loyalty and brand value.
- Risk Mitigation: Corporate Social Responsibility can help companies identify and manage potential risks, such as environmental controversies, human rights violations, and unethical business practices. By addressing these issues proactively, companies can avoid costly legal battles and reputational damage.
- Long-Term Sustainability: Businesses that operate with a long-term perspective are more likely to survive and thrive. Addressing social and environmental issues can contribute to the sustainability of the business environment, fostering stability and growth.
- Employee Engagement: Employees are more likely to be motivated and engaged when they feel their company is making a positive impact. Corporate Social Responsibility initiatives can boost employee morale, leading to increased productivity and reduced turnover rates.
- Access to Capital: Many investors and financial institutions now consider Corporate Social Responsibility performance when making investment decisions. Companies with strong CSR practices may have better access to capital and lower borrowing costs.
Critics’ View:
- Profit Maximization: Some argue that a company’s primary responsibility is to its shareholders and maximizing profits. They contend that diverting resources to Corporate Social Responsibility initiatives could hinder the company’s financial performance and competitiveness.
- Mission Drift: Critics also worry that companies might lose focus on their core business activities while trying to fulfill Corporate Social Responsibility objectives. This could lead to inefficiencies and a lack of competitive edge.
- Lack of Regulation: Critics of mandatory Corporate Social Responsibility argue that enforcing CSR practices could result in regulatory burden, limiting businesses’ flexibility and innovation.
- Ineffectiveness: Skeptics suggest that some Corporate Social Responsibility activities might not produce meaningful impacts and could be viewed as mere public relations efforts, known as “greenwashing” or “social-washing.”
- Uneven Application: Enforcing Corporate Social Responsibility universally across all industries and business sizes might not be practical, as the social and environmental challenges vary greatly.
Balancing Act: Ultimately, the issue of whether Corporate Social Responsibility is a must for business organizations depends on various factors, including industry, company size, stakeholder expectations, and societal context. Many modern businesses aim to strike a balance between profitability and responsible corporate behavior. Integrating Corporate Social Responsibility practices can create a win-win situation by generating positive societal impacts while also benefiting the company’s bottom line. It’s important for each business to carefully evaluate its circumstances and make informed decisions that align with its values, stakeholders’ expectations, and long-term goals.