Marketing Project Topics and Materials

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  1. Role Of Marketing Research In Enhancing Customer Service Level In The Power Industry

    (A Case Study Of Study Of Power Holding Company Of Nigeria, PHCN)

    Marketing Project Topics MKT-CD-251 Project Material

    The objectives of this research work as related to PHCN is to find out if marketing research is of benefit to PHCN in particular and to public sector organisation in general. To know the effect on marketing customer patronage...

  2. Appraisal Of The Impact Of Personal Selling In The Marketing Of Industrial Products

    (A Case Study Of Alex Alluminium Extrusion Industries Inyishi)

    Marketing Project Topics MKT-CD-250 Project Material

    To establish the relationship between effective personal selling of Alex Aluminum Extrusion company to achieve its marketing objective...

  3. Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry

    (A Case Study Of Mr. Bigg’s Owerri)

    Marketing Project Topics MKT-CD-249 Project Material

    To ascertain the effectiveness of advertising that lead to the patronage of a product by customers. To find out what quality of advertising affects customer patronage...

  4. Analysis Of Marketing Distribution Strategy Of Some Nigerian Companies

    (A Case Study Of Nestle Nigeria Plc Lagos)

    Marketing Project Topics MKT-CD-248 Project Material

    The purpose of this study is to generally analyze the distribution strategies of nestle food company with a view to identifying defects in the current distribution strategies and recommending the most appropriate distribution strategies...

  5. Impact Of Rapid Increasing Sales Promotion Activities On The Sale Of Consumer Goods In Nigeria

    (A Case Study Of Nigeria Bottling Company Plc Enugu)

    Marketing Project Topics MKT-CD-247 Project Material

    To find out how sales promotion can increase the sales of products (mineral soft drinks) especially those period when normal sales are sluggish. To find out the effects sales promotion have on the demand of consumers...

  6. Impact Of Sales Promotion On Consumer Brand Loyalty

    (A Case Study Of Consumers Of Star Larger Beer And Guinness Extra Smooth In Aba Metropolis)

    Marketing Project Topics MKT-CD-246 Project Material

    To find out if sales promotion is able enough to stimulate demand and increase sales in a particular market area. Determine the relationship between sale promotion and sales turnover of the firm...

  7. Statistical Analysis Of The Effect Of Training And Development Of Man Power In An Organization For Efficient Performance Using

    (P. H. C. N)

    Marketing Project Topics MKT-CD-245 Project Material

    To determine the training and development needs of employees in organization with particular reference to power holding company of Nigeria. To ascertain the category of employees who have benefited and how often they benefit from training and development of manpower programme...

  8. Effect Of Sales Promotion On The Sales Of Mobile Phone Lines

    (A Case Study Of MTN NG, Owerri)

    Marketing Project Topics MKT-CD-244 Project Material

    To know whether MTN and other mobile lines firms embark on sales promotion. To know the promotional tools used by the firms...

  9. Relevance Of Marketing Research In Enhancing The Service Level Of Manufacturing Firms

    (A Case Study Of Some Selected Manufacturing Firms In Owerri Metropolis)

    Marketing Project Topics MKT-CD-243 Project Material

    This study has its main purpose of investigating the extent of relationship between marketing research and the service level of manufacturing firms...

  10. Effects Of Television Advertising On Consumer Behaviour

    (A Case Study Of Omo Detergent Television Commercial In Owerri, Imo State)

    Marketing Project Topics MKT-CD-242 Project Material

    The prime objective of this work is to find out the effects and impact of television advertisement on consumers of Omo detergent in Owerri...

  11. Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce

    (A Case Study Of Perishable Agricultural Produce In Boki L.G.A Of Cross River State)

    Marketing Project Topics MKT-CD-241 Project Material

    The main objective of the study is to find how best to market agricultural products in the area. To determine the problems that affects the selection of channels of distribution for agricultural products...

  12. Boko Haram Crisis And The Socio-Political Development Of Nigeria

    (A Case Study Of Niger State)

    Marketing Project Topics MKT-CD-240 Project Material

    To ascertain the remote and immediate causes of boko Haram crisis in Nigeria. To ascertain the socio-Political and religious implication of Boko Haram crisis in Nigeria...

  13. Strategies For Introducing A New Product In The Market

    (A Case Study Of Encristo Pharmaceuticals Limited In Enugu)

    Marketing Project Topics MKT-CD-239 Project Material

    To find out strategies which Encisto Pharmaceutical company limited used to introduce Cristolyn Cough expectorant in Enugu metropolis...

  14. Marketing Of Communication Services

    (A Case Study Of Nigeria Television Authority Channel 8 Enugu)

    Marketing Project Topics MKT-CD-238 Project Material

    The purpose of this study is to take a critical look on how the Nigerian television authority channel 8, Enugu markets its station through effective programming and performance standard...

  15. Marketing Of Family Planning Services

    (Case Study Of Enugu Urban)

    Marketing Project Topics MKT-CD-236 Project Material

    c) To find out whether there are other social or economic factors that have made use of marketing communication tools in hanging consumer attitude toward family planning services ineffective and inefficient...

  16. Marketing Courier Service In Enugu State

    (A Case Study Of Tnt/Ias Of Nigeria)

    Marketing Project Topics MKT-CD-235 Project Material

    To formulate marketing strategies and make recommendation that would be more effective in the marketing of delivering services. To find out the problems facing the courier...

  17. Locational Factors Influencing The Marketing Of Financial Service In Lagos And Aba Markets

    Marketing Project Topics MKT-CD-234 Project Material

    This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences...

  18. Marketing Of Laundering And Dry Cleaning Services

    (A Case Study Of Rex Brothers In Enugu State)

    Marketing Project Topics MKT-CD-233 Project Material

    To determine the impact of Rex laundry and Dry Cleaning services promotional strategy on customers awareness of their services. To find out if Laundry and dry cleaning services available in Enugu...

  19. Marketing Of Hotel Services

    (A Case Study Of Mac – Davos Hotel Enugu)

    Marketing Project Topics MKT-CD-232 Project Material

    To find out what marketing strategies Mac-Davos Hotel is applying that attracts more customers. To find out why Mac-Davos Hotel is doing relatively well in creating awareness...

  20. Local Government As A Tool For Rural Development

    (A Case Study Of Enugu North)

    Marketing Project Topics MKT-CD-231 Project Material

    To find out the level of attention given to the publics in Enugu State University of Science and Technology (ESUT). To recommend solution to problems on public relations identified...

  21. Packaging As A Promo Tools In The Marketing Of Beauty Care Products

    (A Case Study Of Petals Enugu)

    Marketing Project Topics MKT-CD-230 Project Material

    The main objectives of this study is to critically assess the area of problems and seek the profit salutation...

  22. Impact Of Sales Persons On The Corporate Growth Potentials Of A Company

    (A Case Study Of Seven-Up Bottling Company Plc, Enugu)

    Marketing Project Topics MKT-CD-229 Project Material

    The objectives focus on how the goals of the study are to be accomplished. To determine the salesperson’s performance on the achievement of the organization corporate growth...

  23. Marketing Technical Sales People, For Higher Productivity

    (A Case Study Of Emenit Nigeria Plc)

    Marketing Project Topics MKT-CD-228 Project Material

    The objective of this study therefore is to examine and evaluate the motivating factors given to the technical sales people in Emenite Plc. And how far does it really motivate those workers in an effort to increase their productivity...

  24. Marketing Problems And Prospect Of The Bakery Industrys

    (A Case Of Study Of Ify Bread Industries In Enugu Metropoli)

    Marketing Project Topics MKT-CD-227 Project Material

    The major objectives of this study is to proceed and our view of marketing problems and prospects of the bakery industry in Enugu methropolis with particular reference to Ify bakery Enugu...

  25. Problems And Prospects Of Marketing In Small-Scale Business In Nigeria

    (A Case Study Of Aqua Rapha, God’s Healing Water In Enugu)

    Marketing Project Topics MKT-CD-226 Project Material

    The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. And to suggest ways or solutions of solving these identified problems...

  26. Problems And Prospects Of Marketing Of Agricultural Produce In An Economy

    (A Case Study Of Aniocha South L.G.A Delta State)

    Marketing Project Topics MKT-CD-225 Project Material

    The objective of this study was conducted to identify some essential date development for the government of poor marketing facilities in an economy. To examine, the various monetary instruments or tools used by the agricultural and appraise their effectiveness...

  27. Physical Distribution Management In Brewery Industries

    (A Case Study Of Nigerian Breweries Plc Enugu)

    Marketing Project Topics MKT-CD-224 Project Material

    To ascertain whether the company has sufficient number of functional distribution vans. To determine if the company has dependable sources of raw materials...

  28. Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept

    (A Case Study Of Ibeto Photographic Colour Laboratory Enugu)

    Marketing Project Topics MKT-CD-223 Project Material

    The purpose of this study is to find out how Ibeto photographic colour laboratory are improving their customer services level. To know their customers are satisfied with the quality of their services at the right profitability level...

  29. Promotion As A Strategic Instrument In The Sales Of Malt Drinks

    (A Case Study Of Guinness Nigeria Plc Enugu Metropolis)

    Marketing Project Topics MKT-CD-221 Project Material

    The study is also aimed at determining the best promotion method/ strategy to be adopted in sales of malt drinks. To find out whether the company’s promotion mix strategies affects the sales volume of the product...

  30. Marketing Problems Of Small-Scale Indigenous Pharmacultical Manufacturing Companies

    (A Case Study Of Encristo Pharmacultical Industries Nigeria Limited, Enugu In Nigeria)

    Marketing Project Topics MKT-CD-220 Project Material

    To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others...

  31. Impact Of Information Technology In Banking Industry

    (A Case Study Of All Stated Trust Abnk Enugu)

    Marketing Project Topics MKT-CD-219 Project Material

    To investigate the effect of information technology, investment on profitability of the all state banks on customer loyalty. To explore the correlation between information technology and services delivery ability of banks...

  32. Impact Of Marketing Research In A Small Scale Company

    (A Case Study Of Juhel Pharmaceutical Enugu)

    Marketing Project Topics MKT-CD-218 Project Material

    To know how research can help in identifying the opportunities and threats facing the company or its products in the marketing environment.To find how the company conducts its marketing research...

  33. Fraudulent Practices In The Banking Industry Causes And Possible Remedies

    Marketing Project Topics MKT-CD-217 Project Material

    Fraud can be described as a conscious premeditated action of a person or group of persons with the intention of altering the truth or fact for selfish personal monetary gain...

  34. Impact Of Effective Public Relations In Marketing Expansion Of Banking Services

    (A Case Study Of All States Trust Bank Plc In Enugu Metropolis)

    Marketing Project Topics MKT-CD-216 Project Material

    To ascertain whether All States Trust Bank Communities effectively major policy issues to it’s public. To find out whether All States Trust Bank Management consider the public relations effects of it’s policies to it’s customers as strategic...

  35. Marketing Acceptability Of Locally Made Cosmetic Products(Beauty Aids) In Nigeria

    (A Case Study Of Some Selected Hair Dressing Salon In Obiagu)

    Marketing Project Topics MKT-CD-215 Project Material

    To determine motives for the purchase and consumption of cosmetic product. To assess the acceptability of made-in Nigeria cosmetic among female consumers in Obiagu...

  36. Effective Marketing Strategies For Airlines Operating In Enugu Metropolis

    (A Case Study Of Executive Airline Services)

    Marketing Project Topics MKT-CD-214 Project Material

    To determine the level of airlines users satisfaction of Executive Airline Services. To determine the impact of marketing strategies on profit of Executive Airline Services...

  37. Impact Of Information Technology In Banking Industry

    (A Case Study Of All Stated Trust Bank Enugu)

    Marketing Project Topics MKT-CD-213 Project Material

    To investigate the effect of information technology, investment on profitability of the all state banks on customer loyalty. To explore the correlation between information technology and services delivery ability of banks...

  38. Effective Marketing Strategies For Colour Photo Processing Services

    (A Case Study Of Jonatex Ultra Modern Colour Lab Nkpor)

    Marketing Project Topics MKT-CD-212 Project Material

    The main objective of this study is to identify and analysis the strategies necessary for marketing photo processing services with particular ref to jonatex ultra modern laboratory...

  39. Marketing Of Church Service

    (A Case Study Of Catholic Church In Enugu Metropolis)

    Marketing Project Topics MKT-CD-211 Project Material

    It is the aim of this study to take a segment of the church services provider to study the approaches of churches to their members...

  40. Distribution Channel Strategies For Bread In Enugu State

    (A Case Study Of 7up Bottling Co. Plc Enugu Plant)

    Marketing Project Topics MKT-CD-210 Project Material

    Investigate other distributional strategy and other channel options that are available for use by the bread industry. Critically hawk at the impact of warehousing inventing control customer services on the marketing of bread...

  41. Effective Pricing An Essential Factor In The Promotion Of Sales

    (A Case Study Of Lever Brother’s Nig Plc Lagos)

    Marketing Project Topics MKT-CD-209 Project Material

    Tt is aimed at establishing a coherent and comprehensive definition of pricing, by carefully identifying the parameters...

  42. Effective Marketing Of Television Service

    (A Case Study Of Enugu Television (E.T.V) In Enugu Metropolis )

    Marketing Project Topics MKT-CD-208 Project Material

    To determine the extent E.T.V. programmes and activities are integrated towards achieving its objectives. To find out whether customers of E.T.V. are actually satisfied with the quality of services offered by E.T.V...

  43. Design And Implementation Of A Computer Based Household Inventory System

    (Case Study Presidential Hotel Enugu)

    Marketing Project Topics MKT-CD-207 Project Material

    The research work embraces all activities of household inventory management valuation feasibility and liability but our study is narrowed down to the valuation of property as a way of bringing the work home...

  44. Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products

    (A Case Study Of Omo Detergent)

    Marketing Project Topics MKT-CD-206 Project Material

    The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies...

  45. Effective Marketing Strategies For Colour Photo Processing Services

    (A Case Study Of Jonatex Ultra Modern Colour Lab Nkpor)

    Marketing Project Topics MKT-CD-205 Project Material

    The main objective of this study is to identify and analysis the strategies necessary for marketing photo processing services with particular ref to jonatex ultra modern laboratory...

  46. Marketing Research As A Tool For Increased Profitability

    (A Case Study Of Nigerian Bottling Company Enugu)

    Marketing Project Topics MKT-CD-204 Project Material

    To find out the extent to which marketing research can increase profitability. To ascertain the extent to which marketing research can effect customers satisfaction...

  47. Consumer Protection And Drug Marketing

    (A Case Study Of Juhel Pharmaceutical Company Enugu In Nigeria)

    Marketing Project Topics MKT-CD-203 Project Material

    This main objective that motivate this work is that concerns to ascertain how safe the market for drugs is for the users of drugs considering the nature of drugs and it’s resultants effect on the users...

  48. Effective Pricing Strategies For Introducing A New Product In The Market

    (A Case Study Of Globacom GMS Enugu Metropolie)

    Marketing Project Topics MKT-CD-202 Project Material

    To find out the problems associated with the pricing system of communication companies. To see if repeat patronage of the customers of communication companies as a rest of the pricing system...

  49. Effective Promotional Strategies For Operations If Hair Dressing Saloon

    (A Case Study Of After 8 Saloon In Enugu Metropolis)

    Marketing Project Topics MKT-CD-201 Project Material

    To determine the impact of advertising in creating consumers awareness in after 8 hair dressing saloon services in Enugu metropolis. To determine the impact of public relation adopted by after 8 saloon in Eungu metropolis on customers patronage...

  50. Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria

    (A Case Study Of NNPC Enugu And Port-Harcourt)

    Marketing Project Topics MKT-CD-199 Project Material

    To identify the constraints/problems of pipeline transportation of petroleum products in Nigeria. To highlight the strategies for improving on the nation’s pipelines so as to ensure efficient marketing of petroleum products in the country...

  51. Consumer Brand Preference In The Purchase Of Beverage

    (Case Study Of Enugu Metropolis)

    Marketing Project Topics MKT-CD-198 Project Material

    To find out why people trade on the foreign brands in spite of the low prices of the local beverage. To find out the factors responsible for poor processing of beverage by this local processors...

  52. Effective Marketing Strategies For Airlines Operating In Enugu Metropolis

    (A Case Study Of Executive Airline Services)

    Marketing Project Topics MKT-CD-197 Project Material

    To determine the level of airlines users satisfaction of Executive Airline Services. To determine the impact of marketing strategies on profit of Executive Airline Services...

  53. Promotion As A Strategic Instrument In The Sales Of Malt Drinks

    (A Case Study Of Guinness Nigeria Plc Enugu Metropolis)

    Marketing Project Topics MKT-CD-196 Project Material

    To find out whether the company’s promotion mix strategies affects the sales volume of the product. To identify how competitors promotion system is affecting the company sales volume...

  54. Application Of Marketing Concept In Service Industry

    (A Case Study Of Snow White Lawn Dry And Dry Cleaning Service)

    Marketing Project Topics MKT-CD-195 Project Material

    The major objectives of the study is to ascertain if adopt the marketing concept or marketing management philosophy as a corporate policy and whether this concept is being implemented according by laundry personnel...

  55. Attitude Of Consumers Towards Public Utilities

    (A Case Study Of NEPA, Enugu Metropolis

    Marketing Project Topics MKT-CD-194 Project Material

    To find out the impression consumer have about the price of organization service on relations to its quality. To analyse ways of wining consumers favourable attitude and there improve the share among other service...

  56. A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods

    (A Case Study Of Nigerian Export Promotion Council)

    Marketing Project Topics MKT-CD-193 Project Material

    The purpose of the study is to find NEPC strategies towards the promotion of Nigeria products abroad...

  57. Customer Orientation In Banking Industry

    (A Case Study Of Ohha Community Bank, Ogui Road Enugu)

    Marketing Project Topics MKT-CD-192 Project Material

    The aim of this research work is to find out whether the customers are satisfied with the manner in which services of the bank are rendered, to identify the delivery’s system of banking services and determining their effectiveness...

  58. Consumer Brand Preference In The Purchase Of Beverage

    (Case Study Of Enugu Metropolis)

    Marketing Project Topics MKT-CD-191 Project Material

    To ascertain why the less un-enlighten goes for the foreign processed brands. To find out possible solutions on how to bridge the purchasing gap between the locally processed beverage and the foreign processed brand of beverage...

  59. An Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour

    (A Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign)

    Marketing Project Topics MKT-CD-190 Project Material

    To examine critically the level of awareness that has been generated by the century II campaign. To find out how the various media types compare in effectively communicating the message...

  60. Promotion Strategies For The Marketing Of Educational Services

    (A Case Study Of (ESUT) Enugu State University Of Science And Technology)

    Marketing Project Topics MKT-CD-189 Project Material

    The primary aim of the study is to evaluate the promotional activities in the marketing of educational service in Enugu metropolis with particular interest on ESUT...

  61. Public Relation Activities In Tertiary Institutions

    (A Cast Study Of Enugu State University Of Science And Technology Enugu State (ESUT)

    Marketing Project Topics MKT-CD-188 Project Material

    This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT)...

  62. An Appraisal Of Sales And Distribution Management In EIF Oil Plc

    Marketing Project Topics MKT-CD-186 Project Material

    This study is a research into an Appraisal of Sales and Distribution management in Eif Oil Plc , Eastern regional headquarters, Enugu...

  63. Problems Of Secretaries In Office Administration And Management

    (A Case Study Of Enugu North Local Government Area In Enugu State)

    Marketing Project Topics MKT-CD-185 Project Material

    This study intends to investigate the job satisfaction of secretarial personnel in Nigeria personnel in Nigeria with particular interest to Enugu north local government area of Enugu state...

  64. Roles Of Sale Promotion Consumer Goods Marketing

    (A Case Study Of Nasco Foods Ltd)

    Marketing Project Topics MKT-CD-183 Project Material

    Finding out if sales promotion played a role in the distribution of NASCO Food LTD at the introduction phase of this product. Determining to what extent promotions played this role of enhanced distribution of NASCO food Ltd...

  65. Public Relations As A Management Function Problems And Impact

    (A Case Study Of The Anambra State Education Commission Awka

    Marketing Project Topics MKT-CD-182 Project Material

    The aims of the researcher is that this work will help public relations practitioners build on their knowledge and role and role as the right hand of management...

  66. An Appraisal Of Promotional Strategies Of Barbing Salons

    (A Case Study Of Top-Class Barbing Salon Awkunanaw In Enugu Metropolis)

    Marketing Project Topics MKT-CD-181 Project Material

    To determine the extent to which barbing salon owners in Enugu metropolis are aware of promo tools. To determine the impact of direct marketing on customer patronage at Top-class salon in Enugu metropolis...

  67. Promotional Strategy In A Service Industry

    (A Case Study Of Afribank Plc Enugu)

    Marketing Project Topics MKT-CD-180 Project Material

    To find out if the product promotion affects customer patronage of bank service. To measure the effectiveness of advertising in creating awareness of bank services...

  68. A Critical Appraisal Of The Nigerian Export Promotion Council Strategies In The Export Of Nigeria Goods

    Marketing Project Topics MKT-CD-179 Project Material

    This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods...

  69. Agricultural Marketing In Enugu State: Problems and Prospects

    (A Case Study Of Ministry Of Agriculture Enugu State)

    Marketing Project Topics MKT-CD-178 Project Material

    The general objective of the study is to evaluate the problems and prospects of agricultural marketing as the study of ministry of agriculture Enugu-State the study is intended to the problem of workers in the ministry of agriculture...

  70. An Analysis Of The Problems And Prospects Of Classified Advertising

    (Case Study Of Enugu Metropolis )

    Marketing Project Topics MKT-CD-177 Project Material

    The primary objective of this study is to evaluate the effectiveness and the problems of classified advertising in Enugu metropolis...

  71. Problems And Prospects Of Marketing In Small-Scale Business

    (A Case Study Of Aqua Rapha, God’s Healing Water In Enugu In Nigeria)

    Marketing Project Topics MKT-CD-176 Project Material

    To identify and examine the problems militating against the effective operations of small-scale industries via-the case of company in areas of finance, marketing, technical etc...

  72. The Role Of Sales Management In Achieving Profit Objectives Of Firms

    (A Case Study Of Emenite Limited)

    Marketing Project Topics MKT-CD-175 Project Material

    The broad objectives of this research work is to seek the extent through which sales management can achieve a reasonable profit objective of firms in Nigeria especially EMENITE ROOFING COMPANY limited...

  73. The Impact Of Transportation Cost On Consumers Retail Goods Prices

    (A Case Study Of Garriki Market, Enugu South Local Government Enugu State)

    Marketing Project Topics MKT-CD-174 Project Material

    This study is designed to Determine the effects of transportation cost on the prices of consumer goods particularly yam...

  74. The Marketing Of Educational Service

    (A Case Study Of IMT Enugu)

    Marketing Project Topics MKT-CD-173 Project Material

    The major objective of the study was to determine the extent of effectiveness which IMT has attained In the marketing of its educational service...

  75. The Impacts Of Advertising On The Marketing Of Hotel Services

    (A Case Study Of Mac- Davos Hotel In Enugu Metropolis)

    Marketing Project Topics MKT-CD-172 Project Material

    To determine the feature of advertising to be use in other to attract public attention. To recommend the best way to scrutinize the problem or find acquisition of Mac-davos hotel in Enugu state...

  76. The Importance Of Branding The Marketing Of Unilever Products

    (Case Study Of Unilever Products In Enugu State)

    Marketing Project Topics MKT-CD-171 Project Material

    This study therefore seeks to know the effectiveness of branding on manufactured products with a view to establish the extent to which it has helped in the manufacturing companies like Unilever products...

  77. The Impact Of Road Network On The Marketing Of Agricultural Produce

    (A Case Study Of Igbo-Etiti Local Government Area Of Enugu State In Nigeria)

    Marketing Project Topics MKT-CD-168 Project Material

    The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly...

  78. The Impact Of Television And Newspaper Advert In The Marketing Of Consumer Product

    Using Enugu Metropolis, Enugu State as a case study)

    Marketing Project Topics MKT-CD-167 Project Material

    To find out the impact of advertisement on certain consumer product. To evaluate the extent a quality advert can contribute to the market ability of consumer product...

  79. The Impact Of Tv Advertising On The Marketing Of GSM Service Metropolis

    (A Case Study Of Mint In Enugu Plc)

    Marketing Project Topics MKT-CD-166 Project Material

    To find out why consumers prefer television advertising to other types of advertising. To determine practical solution to the problems of television advertisement identified in the research work...

  80. The Impact Of Promotional Activities On Bourn Vita Product Metropolis

    (A Case Study Of Cadbury Nigeria Plc In Enugu)

    Marketing Project Topics MKT-CD-165 Project Material

    To know the impact of each promotion such as advertising, sales promotion, personal selling public relation and publicity on the Bournvita product...

  81. The Impact Of Self Service On The Performance Of Supermarkets

    (A Case Study Of Cyril Supermarket Abakaliki, Ebonyi State)

    Marketing Project Topics MKT-CD-164 Project Material

    To find out whether customers actually prefer self service strategy to the traditional haggling system. To determine whether supermarket perform better than shops that do not adopt self service strategy...

  82. The Impact Of Road Transportation Mode On The Marketing Of Consumer Goods

    (A Case Study Of Enugu Metropolis In Nigeria)

    Marketing Project Topics MKT-CD-163 Project Material

    This study will attempt to relate road transport to the economy as regards to the marketing of consumers goods in Enugu metropolis. To determine the extent to which road transportation system has affected the marketing of consumer goods...

  83. The Marketing Problem Prospects Of The Five Star Hotels

    (A Case Study Of Nike Report Hotel Enugu)

    Marketing Project Topics MKT-CD-162 Project Material

    The objective of the study is to evaluate pest and present marketing problems and prospect in the hotel industry. To observe if the type of services adopted by the hotel are readily available to their customers...

  84. The Impact Of Promotion On Consumer Patronage Of Pharmaceutical Companies

    (A Case Study Of Gabbey Pharmacy Limited Enugu)

    Marketing Project Topics MKT-CD-161 Project Material

    To highlight the need to consider the socio-economic and cultural background of consumers while articulating promotional strategies to influence consumer patronage...

  85. The Marketing Of Hotel Service In Warri Metropolis

    (A Case Study Of Royal Ark Hotel Limited)

    Marketing Project Topics MKT-CD-160 Project Material

    The objective of this research study is specifically to find solutions that when applied to the statement of problem of hotel services in Warri metropolis of Delta State...

  86. The Impact Of Promotional Activities On The Marketing Of Goldenmorn Products

    (Case Study Of Enugu Metropolis)

    Marketing Project Topics MKT-CD-159 Project Material

    The objective of this study is to examine the locational factors influencing the marketing of financial services in Lagos and Aba markets. Examine if there are locational differences between factors affecting banks preference for Lagos and Aba markets...

  87. The Impact Of Pricing And Marketing Of Beverage

    (A Case Study Of Cadbury (Nig Plc Enugu)

    Marketing Project Topics MKT-CD-156 Project Material

    The major purpose of this study is to critically examine the impact of pricing in marketing of beverages in Enugu state. To determine the ways of improvement price and efficiency of marketing department in fixing prices...

  88. The Impact Of Promotional Activities On The Marketing Of Golden Morn Products

    (A Case Study Of Nestle Nigeria Plc Enugu)

    Marketing Project Topics MKT-CD-155 Project Material

    To know how effective each of the promotion has been increasing the beverages market share in the market. To know the impact of each promotion such as advertising, sales promotion, personal selling, public relation and publicity on the marketing...

  89. The Impact Of Effective Management Of Resources In Solving Unemployment Problem

    (A Case Study Of Oji-River Local Government Enugu)

    Marketing Project Topics MKT-CD-153 Project Material

    The purpose of the study is to elicit the use of effective manageemnt of scare resources as a mean of reducing unemployment problem within Oji-River local government Area...

  90. The Impact Of Personal Selling In The Marketing Of Beverages

    (A Case Study Of Milo Product Of Nestle Nigeria Plc In Enugu State)

    Marketing Project Topics MKT-CD-152 Project Material

    To find out whether personal selling strategy adopted in the marketing of Milo creates awareness for the product. To determine whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product...

  91. The Effectiveness Of Public Relations In Service Industries

    (A Case Study Of Enugu State University Of Science And Technology (ESUT), Enugu)

    Marketing Project Topics MKT-CD-151 Project Material

    The purpose of this study was to do knew the effectiveness of public relations in service industries. A case study of the Enugu state university of science and technology (ESUT) Enugu...

  92. The Impact Of Marketing In The Development Of Tourism

    (Case Study Of Enugu State)

    Marketing Project Topics MKT-CD-150 Project Material

    To identify the target market and to highlight the purpose of relaxation to individual consumers who make up the market. The researcher wishes to identify the tourist attention (product) available on the state and their facilities...

  93. The Impact Of NAFDAC On The Consumption Of Consumer Goods (Beverage)

    Marketing Project Topics MKT-CD-149 Project Material

    The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice...

  94. The Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries

    (A Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka In Nigeria)

    Marketing Project Topics MKT-CD-148 Project Material

    The objective of this study is to identify the effectiveness of promotional strategies in Agro –Allied Industries. Determine way of improving the promotional compaign strategies for the company as to enhance the market ability of its products...

  95. The Effectiveness Of Physical Distribution Of Charis Sachet Water

    (A Case Study Of EJ Collince Company In Enugu Metropolis)

    Marketing Project Topics MKT-CD-147 Project Material

    To study the physical distribution activities of Charis sachet water in Enugu and try to find out if these activities are well performed as expected. To determine the nature of the market; if it diffused, concentrated or dusted...

  96. The Impact Of Product Display On The Marketing Of Fast Food And Pastries In A Fast Food Industry

    (A Case Study Of Chris Pastries Enugu)

    Marketing Project Topics MKT-CD-146 Project Material

    To find out how far the techniques applied by Chitus have been helping the customers sort their products needed. To know why the Management decide on those display techniques...

  97. The Effectiveness Of Personal Selling Strategies In Marketing Of Capital Goods

    (A Case Study Of Anamco Ltd Enugu)

    Marketing Project Topics MKT-CD-144 Project Material

    To determine whether the ratio of sales calls to sales volume s is high or low. To see how a situation of high sales calls to sales volumes can be reversed...

  98. The Effectiveness Of Personal Selling Strategies In Marketing Of Cosmetics

    (A Case Study Of Bianca Cosmetics Enugu)

    Marketing Project Topics MKT-CD-142 Project Material

    To determine whether the ratio of sales calls to sales volumes is high or low. To see how a situation of high sales calls to sales volumes can be reversed...

  99. The Effectiveness Of Public Relations Practices In The Oil Sector

    (A Case Study Of African Petroleum’s Plc)

    Marketing Project Topics MKT-CD-141 Project Material

    The purpose of this study is to determine the effectiveness of public relations practices of African Petroleum Plc. To ascertain the extent of African petroleum’s public messages accessibility to their public...

  100. The Effectiveness Of Personal Selling In The Marketing Of Tobacco Products

    (A Case Study Of British American Tobacco Enugu)

    Marketing Project Topics MKT-CD-140 Project Material

    The main aim of this research work is to find out the problems particularly in the marketing of tobacco products using personal selling. To determine the features of personal selling to be used in other to attract attention...

  101. The Effectiveness Of Consumer Service Deliver In The Fast Food Industry

    (A Case Study Of Mr. Bigg’s Enugu Metropolis

    Marketing Project Topics MKT-CD-013800 Project Material

    This study is mainly concerned with the effectiveness of consumer service delivery in Mr. Biggs Enugu. To access the competence of the service provider Mr. Biggs toward consumers service delivery...

  102. The Effectiveness Of Personal Selling In The Marketing Of Industrial Product

    (A Case Study Of Emenity Nigeria Plc In Enugu Metropolis)

    Marketing Project Topics MKT-CD-137 Project Material

    The main purpose of the study is to appraise the effectiveness of personal selling strategy on the marketing of industrial product using Ememite as company...

  103. The Effectiveness Of Personal Selling In The Marketing Of Capital Goods

    (A Case Study Of Anambra Motor Manufacturing Company Anammco)

    Marketing Project Topics MKT-CD-135 Project Material

    To study how ANAMMCO product demonstration awakens the customers interest. To know if the customers patronage is high a low relation to personal selling activities ANAMMCO...

  104. The Effect Of Sales Force Motivation On Productivity

    (A Case Study Of Emenite Company Enugu)

    Marketing Project Topics MKT-CD-134 Project Material

    The study has a broad objectives of investigating, the effect of motivation on sales force productivity in Emenite Company Limited Enugu State...

  105. The Effect Of Market Segmentation And Positioning On Company Performance

    (A Case Study Of Selected Text Book Publishing Companies In Owerri)

    Marketing Project Topics MKT-CD-133 Project Material

    The purpose of this work it is therefore very important to review the strategy and offerings of organization with a view to finding how effective strategy and offering are meeting the objectives of the organization that is applying them...

  106. The Effect Of Segmentation In The Target Marketing Of NBL Plc

    (Case Study Of NBL Plc In Enugu State)

    Marketing Project Topics MKT-CD-132 Project Material

    To find out the major problems facings on segmentation their product/services. To determine the impact of market segmentation on increase profit of NBL...

  107. The Effect Of Globalization On Industry

    (A Case Study Of Magnum Trust Bank Plc In Nigeria)

    Marketing Project Topics MKT-CD-131 Project Material

    This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration...

  108. The Effect Of Advertising On Consumer Preference Patterns For Malt Drinks

    (A Comparative Study Of Guinness Malta And Amsted Malta In Enugu Metropolis)

    Marketing Project Topics MKT-CD-130 Project Material

    To determine how advertising has affected the decision, selection and choice made by consumers between Guinness malt and Amstel malt. To determine if convenience and availability influence the consumer choice of either Guinness malt or Amstel malt...

  109. The Role Of Nigeria Export Promotion Council(NEPC) In Export Promotion

    (A Case Study Of Enugu Zonal Office)

    Marketing Project Topics MKT-CD-128 Project Material

    To determine and assess the effectiveness of the promotional tools employed by the NEPC in carrying the activities. To identify loopholes, if any, in the roles played by the council in promoting non oil exports in Nigeria...

  110. The Efficacy Of Sales Promotion In The Marketing Of Consumer Product

    (A Case Study Of Nigeria Bolting Company Plc Warri, Delta State)

    Marketing Project Topics MKT-CD-127 Project Material

    This study will be emphasizing on the efficiacy and effectiveness of sales promotion on consumers product like Nigeria bottling company product...

  111. Trade Fair As An Instrument Of Increasing Marketing Performance

    (A Case Study Of Emily Millionaire, Enugu)

    Marketing Project Topics MKT-CD-126 Project Material

    The main objective of this research work is to critically assess how trade fair can help the marketing of goods of a company’s product. To determine how trade fair can help a company to increase their market shares and profits...

  112. The Effect Of Cost Control In Nigeria Breweries

    (A Case Study Of Nigeria Breweries Plc. 9th Mile, Enugu Metropolis)

    Marketing Project Topics MKT-CD-125 Project Material

    The purpose of this study is to determine how what the author has leant as theories is practicalise in real life situation relating to impact of cost control in Brewing Industry...

  113. The Effect Of Sales Promotion On The Marketing Of Coca-Cola Brand Of Soft Drinks

    (Case Study Of Enugu Urban)

    Marketing Project Topics MKT-CD-124 Project Material

    This study examined those factors that influence brand preference among consumers in Enugu urban. To determine the extent to which the sales promotion of coca-cola dates with the sales being made...

  114. The Marketing Problems Of Hotel And Catering Establishment

    (A Case Study Of Hotel Cordial Enugu)

    Marketing Project Topics MKT-CD-122 Project Material

    The objective of this study is therefore to provide an overview of marketing problem facing the hotel and catering establishment. To find out the marketing problems associated with hotel and catering establishment in Enugu...

  115. The Need For Staff Training And Development

    (A Case Study Of Ika South Local Government Area In Delta-State)

    Marketing Project Topics MKT-CD-121 Project Material

    The study is directed towards the evaluation of the roles and importance of training and development in Ika South local Government Area of Delta-State. To examine various leading theories of staff training and development...

  116. The Role Of Advertising On The Marketing Of Suitcase

    (A Case Study Of Jumatex Suitcase Enugu In Enugu Metropolis)

    Marketing Project Topics MKT-CD-120 Project Material

    The purpose of this study is to investigate extent to which product advertising influence the purchase Jumatex suitcase. To determine the extent advertising has helped to increase the product awareness...

  117. The Place Of Marketing In The Service Industries

    (A Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)

    Marketing Project Topics MKT-CD-119 Project Material

    To assess the place of marketing in our service industries, the need to evaluate marketing functions and its proper application to service industry for a better and greater growth...

  118. The Problems And Prospects Of Marketing Petroleum Products In Nigeria

    Marketing Project Topics MKT-CD-117 Project Material

    The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems the oil industry ...

  119. The Practice Of Corporate Social Responsibilities In The Brewery Industry

    (A Case Study Of The Nigerian Breweries Ama Enugu)

    Marketing Project Topics MKT-CD-116 Project Material

    To find out whether corporate social responsibility practice of brewery industries use to increase customer patronage. To determine the impact of social responsibilities on profit of brewery industry...

  120. The Attitude Of Nigerians Towards Made-In-Nigerian Products

    (A Case Study Of Chubery Shoes Ltd Onitsha Anambra State)

    Marketing Project Topics MKT-CD-115 Project Material

    To find out if the presence of foreign shoes in Nigeria market affect sale of locally made shoes. To know whether the Nigeria made shoe are inferior in relation to their foreign competing brands...

  121. The Role Of Marketing Communication In Effective Of Malt Drinks In Aba Metropolis

    (A Case Study Of The Malt Bottled By Consolidated Breweries Aba)

    Marketing Project Topics MKT-CD-114 Project Material

    To find out marketing communication modes techniques and systems in use of the marketing of Hi malt. To assess the effectiveness of such modes, techniques and systems in the marketing of the product...

  122. The Role Of Public Relations In Improving Nigeria International Trade

    (A Case Study Of Eleganza Plastic Industry Onitsha)

    Marketing Project Topics MKT-CD-113 Project Material

    To determine the level of awareness among multinational and exporters in Nigeria of the international PR strategies and practices. To determine the extend of their knowledge and application of international PR in the their marketing activities...

  123. The Determination Impact Of Advertising In Marketing

    (Case Study Of Blue Omo Detergents In Enugu)

    Marketing Project Topics MKT-CD-112 Project Material

    The object of this study is to establish the reasons behind a firms use of advertising as a sales tool. It is also the object of the project to highlight the advantages and possible disadvantages of advertising...

  124. The Problems Facing The Establishment Of Banks In Rural Areas

    (A Case Study Of Some Selected Local Government Areas Of Enugu State)

    Marketing Project Topics MKT-CD-111 Project Material

    The objective of this study is to determine the effectiveness of product management as adopted by 1st Bank in the marketing of banking services in Udi, Ezeagu and Udoji Local Government Area...

  125. The Role Of Product Management In The Marketing Of Banking Service

    (A Case Study Of First Bank Aba Branch)

    Marketing Project Topics MKT-CD-110 Project Material

    To find out the difficulties environment in the process of product management in first banks. To determine the effect of product management bank on profitability...

  126. The Role Of Public Relation As A Tool For Customer Service Industry

    (A Case Study Of Nigerian Television Authority Enugu Services To Selected Financial Institutions)

    Marketing Project Topics MKT-CD-108 Project Material

    To find out if the public relations is a successful tool in attracting customer. To find out the impact of public relations on consumers patronage of NTA services...

  127. The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products In Anambra State

    (A Case Study Of Onitsha Metropolis)

    Marketing Project Topics MKT-CD-107 Project Material

    To find out what specific influences they have on peoples adoption process. To find out whether fashion houses make use of opinion leaders in the marketing of their product...

  128. The Role Of Product Management In The Marketing Of Banking Service

    (A Case Study Of First Bank Aba Branch)

    Marketing Project Topics MKT-CD-106 Project Material

    To find out how best customer of the banks can be educated on the use of the bank product and how best to get them known about the existence of such products...

  129. The Role Of Road Transportation Mode In The Marketing Of Agricultural Products

    (A Case Study Of Abakaliki L.G.A. Ebonyi State)

    Marketing Project Topics MKT-CD-105 Project Material

    The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State...

  130. The Role Of Public Relations In Improving The Image Of Tertiary Institutions

    (A Case Study Of IMT Enugu In Enugu Metropolis)

    Marketing Project Topics MKT-CD-104 Project Material

    The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution...

  131. The Capital Market And It’s Impact On The Nigeria Economy With Particular Emphasis On The Stock Exchange

    Marketing Project Topics MKT-CD-103 Project Material

    The purpose of this marketing project work is aimed towards the impact of stock exchange in the Nigeria economy...

  132. The Application Of Public Relations Strategy In Banking Sector

    (A Case Study Of UBA Bank Plc)

    Marketing Project Topics MKT-CD-102 Project Material

    The objective of this study is to evaluate the contribution of the public relation in banking sector. To know the extent to which the public relation department of banning sectors of ubabank has been able t influence...

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