Impact Of Promotional Activities On Customer Purchasing Behaviour

1.0 INTRODUCTION:

This chapter introduces the Impact Of Promotional Activities On Customer Purchasing Behaviour and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO15916]…

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Impact Of Promotional Activities On Customer Purchasing Behaviour, and acknowledges the contributions of scholars who have previously conducted similar research [REV15916] …

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