Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction

(A Case Study Of Gt Bank Plc)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
This chapter examines existing research and theories that are related to the Application Of Marketing Concept In Commercial Banking And It Effectiveness In Consumer Satisfaction, summarizes key findings, identifies any gaps or conflicts in the literature and theoretical framework or conceptual model …

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