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Impacts Of The Electronic Media In The Economic Development

(A Case Study Of Enugu State Broadcasting Service Enugu)

5 Chapters
|
60 Pages
|
7,052 Words

The impact of electronic media on economic development is profound and multifaceted. Electronic media, encompassing platforms such as television, radio, and the internet, serves as a vital conduit for disseminating information, fostering innovation, and facilitating economic growth. Through electronic media channels, businesses can reach wider audiences, advertise products and services, and engage in e-commerce, thereby stimulating economic activity and generating revenue. Additionally, electronic media plays a crucial role in education and skills development, empowering individuals with knowledge and expertise essential for participating in the modern economy. Furthermore, electronic media facilitates communication and collaboration among businesses, governments, and consumers, fostering entrepreneurship, investment, and trade. Overall, the pervasive influence of electronic media on economic development underscores its significance as a catalyst for progress and prosperity in the digital age.

ABSTRACT

This study examines “The impact of Electronic media in the economic development of Nigeria”. (A case study of Enugu State Broadcasting Service Enugu). The research work is made up of five chapters. Each of the chapters deals with a particular aspect of the research work. This research as claimed at finding the impact of electronic media in the economic development of Nigeria. Five research questions were posed. The instrument used for data collections was a questionnaire containing questions relating to the research question. The sample size used by the researcher was 70 (seventy). Responses from the respondents were presented in tables and analyzed using simple percentage. The research finding shows that ESBS Radio helped in creating impact towards the economic development of Nigeria through its advertisement programmes because Radio broadcast helps in the moral and spiritual development of the youths through different religious programmes aired through the Radio. It also find out that impacts of radio are numerous and cannot be ignored but music is the most medium where Radio make special impact because tension are reduced by music and this tension reduction helps in the economic development of Nigeria. The researcher made some recommendation and suggested some areas for further research.

TABLE OF CONTENT

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents
List Of Tables

Chapter One
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 The Objective Or Purpose Of The Study
1.4 Scope Of Delimitation Of The Study
1.5 Research Questions
1.6 Significance/Rationale Of The Study

Chapter Two
2.0 Review Of Literature

2.1 Summary Of Related Reviewed Literature

Chapter Three
3.0 Research Methodology

3.1 Research Design
3.2 Area Of Study
3.3 Population Of The Study
3.4 Sample And Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validation Of The Research Instrument
3.7 Reliability Of The Research Instrument
3.8 Method Of Administration Of The Research Instrument
3.9 Method Of Data Analysis

Chapter Four
4.0 Data Presentation And Results

4.1 Summary Of Results / Findings
4.2 Demographic Data Representation And Result
4.3 Data Representation And Result Findings

Chapter Five
5.0 Discussion, Implications, Recommendation

5.1 Discussion Of Results
5.2 Conclusion
5.3 Implications Of The Result
5.4 Recommendations
5.5 Suggestions For Further Research
5.6 Limitation Of The Study
References
Appendix

CHAPTER ONE

INTRODUCTION
BACKGROUND OF THE STUDY

The electronic media which is the focus of this study comprises of the radio and television. The sophistication of these media makes them to be the wonders of modern communication.
Just as the twentieth century dawned, a system was perfected with electromagnetic impulses could be sent through the air without the wires that carries the voice transmissions over long distances. This is known as radio (Bottner). (Okunna, 2001).
Electronic media are the machinery or an institutions used for simultaneous transmission of information to a wide and divergent audience. Although the electronic media are channels through which information is transmitted to the audience through the different types of media, yet they represent the attempt of man to relate to and also interact with other men. It is clear to note that communication has been enhanced nationally and internationally with the use of technology. According to Aniebona (2002) said that Electronic media are powerful and effective instruments for achieving national goals, such as the need for widespread education for both children and adults in order realize the set down objectives in economic growth, health care, political and social awareness, political stability self reliance and national identify among other things.
Electronic media are aimed at presenting programmes, like news, drama, interviews, health and family planning, religious progrmmes and agricultural programmes.
According to Ogbunambala (2004) observe that electronic media include the radio, the television and the cinema. Our focus is on the radio and television, as the source to which people tune on to for the latest developments in the war or crisis time. We look on radio or television during announcement of annual budget by the head of state.
According to Marconic (2000) the first source is radio, it is a potential means of supplementing telegraphy, the most important long distance communication medium of the late nineteenth century. Radio was the most popular entertainment and news medium to a degree, the radio receiver was the centre of the home and family activities, frequently revolved around the broadcasting schedule. The average station schedule had something for everyone from news and commentary through varieties of comedy, religious discussion, sports and children’s programme.
The Enugu State Broadcasting Service (ESBS) radio, Enugu, share in this responsibility of educating, informing, entertaining persuading and advertising. The ESBS Radio operates on both Amplitude modulation (AM) and frequency modulation (FM) and rated high by listeners for its request and information packages include education programmes – ESBS/IMT UNIAIR. The station strives hard in various ways to assert themselves. Some concentrate on music. While others run discussion on special political, economical, education, social, cultural and religious issues ESBS Radio goes for the audience, which has the purchasing power. ESBS Radio in its impacts in economic development undertakes advertisement, sponsored programmes, public service encouragement to enhance the training of professionals and thereby contribute effectively in the economic development of Nigeria.

STATEMENT OF THE PROBLEM
As we stated earlier that the impact of the electronic media especially radio is enormous, despite the problems facing them in discharging their responsibilities. One thing that is certain is that radio helps in economic development due to its easy reach and penetration to diverse and scattered listeners, literacy level not withstanding.
But of all these impact and contribution to the economic development of Nigeria, there are still case of poor funding and poor management of the electronic media especially radio to effectively carry out these impacts of economic development.
The ESBS as an agent of news, information, education entertainment and advertising organ of electronic media has been affected due to poor funding, obsolete equipment and poor management. The researchers are therefore moved to ask despite the poor funding is there really any impact of this media to the economic development of our nation, Nigeria.

PURPOSE OF THE STUDY
The main purpose of this study is to examine the ESBS Radio and its impact in economic development of Nigeria. Specifically, the study will:
1. Find out if ESBS Radio helped in creating impact towards the economic development of Nigeria through its advertisement programmes.
2. Determine whether ESBS Radio helped to create awareness on the economic development of Nigeria through some of its educational programmes – ESBS/IMT UNIAIR, ESBS through guide academy for G.C.E/JAMB candidates.
3. Ascertain if ESBS Radio assist in the development of socio-economic development of Nigeria through its varieties of entertainment programmes like the rise and shine early morning show, Ndu enu uwa, oge ndi olu and other social agricultural, health and political programmes.
4. Determine whether ESBS Radio contributed in the economic development of Nigeria in form of training and promotion of musicians and other allied professionals.

SCOPE OR DELIMITATION OF THE STUDY
This study is carried out in Enugu State Broadcasting Service Enugu. It is hurried to the impact of the electronics media in the economic development of Nigeria.
As a matter of fact and for the want of time, the study delved into discovering whether or not ESBS Radio has made an impact in the economic development of Nigeria. That is to say that the researchers did not go to length to include the impact of television.

SIGNIFICANCE OF THE STUDY
This research work becomes necessary because radio as a medium of information has been recognized as the most useful media that is message out across the barriers of literacy.
According to Stella (2004) Radio is the true mass media in third world countries because it really reaches the masses. In Nigeria, for example, the use of radio as a source of information is truly widespread even among rural dwellers who make up the majority of the country’s population”.
Radio as an electronic media have been known in recent decades as key mode of mass communication, an audio dimension or channel which is capable of providing a great deal of details, description that are not communicable through written and visual communications. The impact of radio in education which helps to foster national unity and understanding cannot be waved without contradiction.
It also goes that radio helps in advertisement, public service announcements. Its enlightenment and educational programmes are diverse in its impacts to promote products and enhance the training of professionals. Since radio has these impacts above all other electronic media in the economic development of Nigeria. The focus of this study based on terms and parameters defined by the researcher was to find out how ESBS Radio has failed in the economic development of Nigeria, through its duty of information dissemination.
It would also be pertinent to point out that this study was undertaken to explore this area so as to contribute to stream of knowledge. It was also hoped that data generated in this study could be used to solve other problems in other studies.

RESEARCH QUESTIONS
In order to carry out this study the researcher wishes to ask the following questions as a guide post to the research.
1. Has the ESBS radio helped in creating impact towards the economic development of Nigeria through its advertisement programme?
2. Has the ESBS radio helped to create awareness on the economic development of Nigeria through some of its educational programmes – ESBS/IMT UNIAIR ESBS through guide academy G.C.E/JAMB candidates?
3. Does the ESBS Radio assist in the development of socio-economic development of Nigeria through its varities of entertainment programmes like the rise and shine early morning show, Ndu enu uwa, oge ndi olu bi and other social, agricultural, health and political programmes?
4. Has the ESBS Radio contributed in the economic development of Nigeria in form of training and promotion of musicians and other allied professionals?
5. Does the ESBS Radio create awareness in teaching/learning process?

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Impacts Of The Electronic Media In The Economic Development:

Electronic media, which includes television, radio, the internet, and mobile devices, has had a profound impact on economic development in various ways. Here are some of the key impacts of electronic media on economic development:

  1. Information Dissemination: Electronic media serves as a powerful tool for disseminating information about economic opportunities, market trends, and business-related news. This enables individuals and businesses to make informed decisions, leading to more efficient resource allocation and economic growth.
  2. Advertising and Marketing: Electronic media offers a platform for businesses to advertise and market their products and services. This helps in expanding their customer base and increasing sales, which in turn contributes to economic growth.
  3. E-commerce: The rise of the internet and electronic media has facilitated the growth of e-commerce. Online marketplaces and digital payment systems have made it easier for businesses to reach global markets and consumers to access a wider range of products and services, contributing to economic development.
  4. Job Creation: The electronic media industry itself creates jobs, from content creation and production to distribution and marketing. Additionally, the growth of online businesses and digital platforms has generated new employment opportunities in areas like digital marketing, web development, and e-commerce.
  5. Education and Skills Development: Electronic media provides access to educational content and training materials, which can enhance the skills and knowledge of the workforce. A skilled workforce is a crucial factor in economic development as it increases productivity and innovation.
  6. Financial Inclusion: Mobile banking and digital financial services have expanded access to financial resources for underserved populations. This can lead to greater financial inclusion and empowerment, which are essential for economic development.
  7. Political Stability: Electronic media can play a role in promoting political stability by providing a platform for citizens to express their opinions, monitor government actions, and hold leaders accountable. Political stability is a key factor in attracting investments and fostering economic development.
  8. Innovation and Entrepreneurship: Electronic media can inspire innovation and entrepreneurship by showcasing success stories, providing access to information and resources, and connecting entrepreneurs with potential investors and partners.
  9. Globalization: Electronic media has accelerated the process of globalization by enabling businesses to reach international markets more easily. This has led to increased trade and economic interdependence among nations, contributing to overall economic development.
  10. Infrastructure Development: The growth of electronic media has driven investments in information and communication technology (ICT) infrastructure, such as broadband networks and data centers. Improved ICT infrastructure is essential for economic development as it enables businesses to operate more efficiently and access global markets.

However, it’s important to note that the impact of electronic media on economic development is not universally positive. There are also challenges and potential negative consequences, such as the digital divide, privacy concerns, and the spread of misinformation. Therefore, it is essential for governments and stakeholders to address these challenges while harnessing the positive impacts of electronic media for economic development.