Problem And Prospects Of Distributing Soft Drinks Products

A Case Study Of Seven Up Bottling Co Plc

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Abstract

This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink.
The study basically adopted the survey method of research to this end, and also research made a detailed study as the related study of work which other researcher have done a similar or related areas of study.
In order to find out the relationship with particular reference to 7 up bottling company the researcher apart from information gathered from interviewed respondents. After the careful analysis of the data collected, it was found that with respect to 7 up bottling company, the distribution system being use has not made it possible to reach to other areas in Enugu.
The 7 –up bottling company serve the entire country but usually concentrate mostly on Western and Southern areas. The researchers also made some recommendation to 7 up bottling company to adopt the effective channel of distribution of consumed goods and also to allocate more adopts in the areas of Enugu and more.

 

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Research Guidelines

The abstract section provides a concise summary of the Problem And Prospects Of Distributing Soft Drinks Products, including the issue statement, methodology, findings, and conclusion

The introduction section introduces the Problem And Prospects Of Distributing Soft Drinks Products by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research

The literature review section presents a review of related literature that supports the current research on the Problem And Prospects Of Distributing Soft Drinks Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

The conclusion section of the Problem And Prospects Of Distributing Soft Drinks Products summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research

References section lists out all the sources cited throughout the Problem And Prospects Of Distributing Soft Drinks Products, formatted according to a specific citation style

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