Role Of Social Responsibility On The Survival Of Business Organization

1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
In the early 1930s, the objective of businesses was primarily economic, but within t he past four decades, there have been pronounced changes in the view of the c many business managers and marketers about their social Responsibilities, which have paralleled and reflected the changing priories and expectations of society about business society functions, this is because business relies on the society for its existence. In view of this, the inter-relationship between organization and their environment has become interestingly important. As a result, organizations especially in the business sectors are no longer viewed as private endeavours that are free to pursue their own ends as long as they do not break ant law. Instead, their actions are seen as having public consequences that go beyond serving the customers and paying returns to owners.
All those claims have made the issue of social Responsibilities a great concern to business social Responsibilities are essentially concerned with public interest. It is the intelligent and objective concern for the welfare of the society which restraints individual and corporate bodies from ultimately destructively activities no matter how immediately profitable and which equally leads to direction of positive contributions towards human betterment.
The idea of social Responsibilities recognizes that person is attached to an extended social system in which he or she is part dependent.
Consequently, certain obligations or social Responsibility arise from this attachment, business owners should also consider the needs and interest of others that might be affected by the actions.
Public needs have changes likewise their expectations from firms. Society gave business its charter to exist and the charter can be amended or resolved at any time if business fails to live up to the society expectations and needs. The creation of better social environment benefits both society and business. The society gains through neighborhood and employment opportunities. Cleaner and safer neighborhoods on the other hand means a more stable community in which to operate fewer unemployed pensons reduce the chance of social unrest. Educated members of the community provide a more attractive labour pool from where to draw personnel. People live In societies because of they must be human being today who is part and parcel. Of the social organization and I s utterly dependent on it. Human social makes possible the production and distribution of a goods and service. Business can only exist with an organized society when people are totally self sufficient, the concept of business organization, of society than makes it possible for people of engage in the business activities. In return, those in business must make contribution in the society that sustains their existence, that is, business owners have obligation to the society in which they operate and Responsibilities to other who live in society with them.
Drucker (1970:10) suggests to major ways by which demand for social Responsibilities arise. In the first place, it arises from the social impacts of business organization. In other words, the negative consequence of business like rapid, urbanization and rural-urban drift, traffic hold-up environmental pollution, deceptive advertising, defective products offered for sale, tax evasion and avoidance, all create disenchantment and demand for more socially responsible behavior.
Secondly, social Responsibilities also arises from the problems of society itself including falling standard of living illiteracy, poor infrastructures facilities and social amenities and the growing disenchantment with government and its inability to solve maker social problems. Hence, the society has come to expect business with their successful operations to solve major part of these problems by developing effective social Responsibility objectives and strategies. The business system is made up of internal and external components communities, the schools the churches, customers, government, shareholders and suppliers are all of them for survival. Hence, they owe some obligations in the way of discharging certain social Responsibilities to them. Similarly within the internal components of the business system and found the employees, the management and other social organizations. They equally demand that they should reap from the surplus generated by the organization in which they have given their best.

1.2 STATEMENT OF THE RESEARCH PROBLEM
This study “the impact of social Responsibility on business attempt to determine how an organization such an unilever plc Lagos fulfills obligations to the necessary stakeholders can serve as a strategy for carrying out effective business activity peaceably. Most times, all the claims made by the various stakeholders are too much on the organizations, in that the organizations cannot solve all societal problems with their limited resources, yet the expected to get actively, involved in getting them solved. In trying to assuage the load, most organizations indulged in some unethical acts which most time back fine at them in the ease of organizations social Responsibilities to the government which include payment of taxes and other financial obligations.
Businesses considers expensive the bribe government officials in order to circumvent them and such movies cannot be accounted for but in the long run, when there accounts will be audited, those organization will still be seen as owing.
Furthermore, organizations site their companies in unapproved areas there by putting residential areas which are not meant for organization. Therefore, the researcher intends to find a solution to the above merited problems:

1.3 OBJECTIVES OF THE STUDY
The primary purpose of this study is to determine and identify the impact of social Responsibility on business such as the unilever plc Lagos.
In more specific terms, other purposes include:
1. To ascertain fulfillment of social Responsibility can contribute to business survival.
2. To determine the modalities adopted by Unilever to its environment
3. To ascertain advantages derived from the fulfillment of social Responsibilities to the environment.
4. To determine the various ways by which organization can carryout their social Responsibilities to the environment.
5. To ascertain the adverse effects on non-fulfillment/ of social Responsibilities.
6. To proffer solution to problem area where deficiency in the fulfillment of social Responsibilities dominates and also proffer ideas that will help unilever Plc in fulfilling its social Responsibilities to its various stakeholders.
1.4 research questions
1. to what extend does the fulfillment of social Responsibility contribute to business survival?
2. What are the advantages derived from the fulfillment of social Responsibility to the environment?
3. what are the adverse effects of non-fulfillment of social Responsibility?
4. what are the importance and advantages derived from the fulfillment of social Responsibilities to the environment?
5. what are the various by which organization can carryout their Responsibilities to the environment?
6. what is social Responsibilities regarded as a business survival strategy?

1.5 SIGNIFICANCE OF THE STUDY
The purpose of this wok has greatly been outdate. This work greatly shows that the role of social Responsibility on the survival of business organizations as the economic situation on the world has necessitated the need to explore the influence of business environment on the survival of business organization.
Consequently, upon this also is the proliferation of business without adequate feasibility studies which will guarantee uninitiated production and liquidity ratio and capital. This study will be beneficial to business organization as it gives numerous reasons why feasibility studies should be conducted In order to establish the organization to be sited to ensure survival of business in a competitive market.
The study will also assist potential business investors on the role of social Responsibility on the survival of business organization, its basic issues of how to effectively and efficiently utilize the in an organization.
Finally, students and potential investors.

1.7 SCOPE OF THE STUDY
This study titled the role of social Responsibility on the survival of business organization in Nigeria is restricted only to staff of unilever Nigeria Plc with a particular reference to Lagos branch.
Also, investigating the role of social Responsibility on the survival of business organization in Nigeria, the researcher shall limit herself to corporate organizations for knowledge acquirement also equipped good future business administration in any decisions.

1.6 LIMITATIONS OF THE STUDY
Notwithstanding the areas of the study covered during the research, the study was greatly affected by certain constraints which because unavailable within the time limit
(1) Time constraints: The researcher was constrained by the time limit. This posed a threat to the successful coverage intending In the course of this study
(2) Cost factor: It is unusual that the prevailing economic predicaments posed the great extent are problems in procuring the whole materials or information needed other than relevant statistical data. However, the researcher was above the scale through the hurdle in availing himself of the relevant data constraint herein.
In spite of the foregoing limitation associated with this study, the project was well conceived and concluded to serve the purpose for which is intended

1.7 DEFINITION OF TERMS
i. Social Responsibility: This is an obligation of decision makers such as marketers to take action which protect and improves the welfare of the society as a whole along with their sun own.
ii. Stakeholders: These are the various groups to which an organization is socially responsible
iii. Backfire: the organization later suffering the consequence of non-fulfillment of social Responsibilities.
iv. Unethical: Behhaviour that falls short on below the generally acceptable standard or expectations.
v. Hostile environment: An environment that is difficult for something to happen or be achieved.