Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years

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Abstract

The major purpose of this study was to determine the impact of television advertising on purchase Behaviour of children between 10-15 years.
Television advertising is a highly ubiquitous and lively medium that can reach a mass audience at a time by emotion the television is the best used for broad exposure and product demonstration advertising and also where some identify is important.
However, the research work will be treated in five chapters.
Chapter one is the introduction of the work where the problems were identified six research questions and three hypotheses were stated to guide the work.
Chapter two involved the review of related literature quoting the various professionals ideas on the issue while my own perspective was also stated.
Chapter three involved the sources of data for the study the sample size and the statistical tool were used to analyzing the data.
Chapter four dealt with proper analysis of research question and hypothesis with percentage, frequency and hypothesis statistical tools.
Chapter five is the summary of the work the conclusion of findings from the data analysis in chapter four.

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Keywords:
Advertising, Television Advertising, Television, Purchase Behaviour, Children
Research Guidelines

The abstract section provides a concise summary of the Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years, including the issue statement, methodology, findings, and conclusion

The introduction section introduces the Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research

The literature review section presents a review of related literature that supports the current research on the Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

The conclusion section of the Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research

References section lists out all the sources cited throughout the Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years, formatted according to a specific citation style

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