Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective

Case Study Of Nigeria Breweries Plc

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Abstract

Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.
This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization. By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study.
The Researcher used simple random sampling and stratified sampling technique in selling her sample. The two major instruments of data collection adopted for the study are questionnaire and structured Oral interview. It was discovered from the finding made that.
a. Nigeria Breweries Plc acknowledge the positive impact of good public relations and promotions on their staff performance and organizational out-put
b. The improvement in their volume and revenue is as result of organized public relations strategies and promotion techniques.
c. Public relation and adequate promotional tools are not usually exclusive rather they tend to complement one another to achieve better result.
From the above discovering made the researchers deduced some recommendations which include:
(a) There is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the marketing companies.
(b) The print media should be combined with the electronic media in other to yield better productivity.
(c) A good public and promotional strategy must be sustained through research. Well-managed feed back transparent honesty and truthful information.
The management of Nigeria Breweries Plc should endeavour to adopt effective promotional strategy and public Relations to enhance their market strength win testing the hypothesis, statistical coefficient (superman) correlation ship was used at the end of the analysis the null hypothesis (H.O) falls within the region of the rejection while the alternative hypothesis (HA) fall within the region of acceptance.

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Keywords:
Public Relation, Promotion Strategies, Sales Promotion, Promotion
Research Guidelines

The abstract section provides a concise summary of the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective, including the issue statement, methodology, findings, and conclusion

The introduction section introduces the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research

The literature review section presents a review of related literature that supports the current research on the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

The conclusion section of the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research

References section lists out all the sources cited throughout the Effect Of Good Public Relation And Organized Promotions On The Achievement Of Marketing Objective, formatted according to a specific citation style

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