Download Complete Impact Of Television Advertising In Promoting The Sales Of MTN Products Research Materials (PDF/DOC)
This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product. Based on these findings, the study recommended that MTN-NG advertising unit should always conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended MTN-NG should in testify efforts in nourishing good customer‟s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of MTN adverts in Newspapers, Magazines, and on Radio and Internet.
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The abstract section provides a concise summary of the Impact Of Television Advertising In Promoting The Sales Of MTN Products, including the issue statement, methodology, findings, and conclusion
The introduction section introduces the Impact Of Television Advertising In Promoting The Sales Of MTN Products by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research
The literature review section presents a review of related literature that supports the current research on the Impact Of Television Advertising In Promoting The Sales Of MTN Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes
The conclusion section of the Impact Of Television Advertising In Promoting The Sales Of MTN Products summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research
References section lists out all the sources cited throughout the Impact Of Television Advertising In Promoting The Sales Of MTN Products, formatted according to a specific citation style
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