Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products

A Case Study Of Onitsha Metropolis

85 Pages 10,878 Words 1 – 5 Chapters Download Complete Material

Download Complete Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products Research Materials (PDF/DOC)

Abstract

This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. (A case study of Onitsha metropolis).
The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.
The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products.
The researcher selected two market from Onitsha metropolis, man market from Onitsha North and Ochanja marmket from Onitsha south to collect information from the dealers of fashion products.
The data were collected through both primary and secondary source using personal interview and observation questionnaire as necessary. The researcher interviewed both dealers and consumers.
The data collected were analysed, and the populated hypotheses tested using Chi- square.
The following findings were made namely:
That opinion leadership does not positively influence the quality of fashion product offered in Onitsha.
The following recommendation were recommended:
That a fresh study be conducted using a bigger sample and covering a wider area and population.
The researcher strongly suggest that our marketing firm should insist on using credible opinion leaders who will always deliver the right message, information pertaining the firms fashion product to the market.

Click the button below to INSTANTLY subscribe and download the COMPLETE MATERIAL (PDF/DOC)!

Related Field(s):

Not What You Are Searching For?
Search another topic here

Keywords:
Opinion Leadership, Fashion
Research Guidelines

The abstract section provides a concise summary of the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products, including the issue statement, methodology, findings, and conclusion

The introduction section introduces the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research

The literature review section presents a review of related literature that supports the current research on the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

The conclusion section of the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research

References section lists out all the sources cited throughout the Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products, formatted according to a specific citation style

View Complete Guidelines