Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour

A Case Study Of First Bank Of Nigeria Okpara Avenue Century Ii Advert Campaign

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Abstract

This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.
To examine certfically the level of awareness generated to find out the medium through which the awareness was created.
The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.
The sample size was determine using Topmans formula. Random sampling and pilot survey was also conducted in determining the sample size.
Based on this the following hypothesis was formulated
Ho The century II Advert used by First bank of Nigeria does not generate consumer awareness of the campaign services.
The century II Advert used by First bank

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Keywords:
Advertising, Consumer
Research Guidelines

The abstract section provides a concise summary of the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour, including the issue statement, methodology, findings, and conclusion

The introduction section introduces the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research

The literature review section presents a review of related literature that supports the current research on the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

The conclusion section of the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research

References section lists out all the sources cited throughout the Evaluation Of The Effectiveness Of Advertising In Changing Consumer Behaviour, formatted according to a specific citation style

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