Download Complete Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry Research Materials (PDF/DOC)
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
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The abstract section provides a concise summary of the Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry, including the issue statement, methodology, findings, and conclusion
The introduction section introduces the Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry by offering background information, stating the problem, aims, research questions or hypotheses, and the significance of the research
The literature review section presents a review of related literature that supports the current research on the Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes
The conclusion section of the Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry summarizes the key findings, examines their significance, and may make recommendations or identify areas for future research
References section lists out all the sources cited throughout the Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry, formatted according to a specific citation style
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