Marketing Mix and Country Brand Choice for Foreign Direct Investment

In Kenya

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Marketing Mix and Country Brand Choice for Foreign Direct Investment and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO33284]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Marketing Mix and Country Brand Choice for Foreign Direct Investment, and acknowledges the contributions of scholars who have previously conducted similar research [REV33284] …

Document Information

  • Format: DOC/PDF
  • Title: Marketing Mix and Country Brand Choice for Foreign Direct Investment: In Kenya

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