Advertising, A Survival Strategy For Mass Media Organisation

(A Case Study Of Nigeria Television Authority, NTA, Enugu)

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Chapter One

INTRODUCTION
This chapter introduces the Advertising, A Survival Strategy For Mass Media Organisation and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Advertising, A Survival Strategy For Mass Media Organisation, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Advertising, A Survival Strategy For Mass Media Organisation Is Relevant To Students And Researchers In Mass Communication And Related Fields.