Branding And Packaging As Tools For Product Differentiation In The Nigerian Food Industry From The Customers Perspective

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Branding And Packaging As Tools For Product Differentiation In The Nigerian Food Industry From The Customers Perspective and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Branding And Packaging As Tools For Product Differentiation In The Nigerian Food Industry From The Customers Perspective, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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