Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria

(A Case Study Of Nigeria Bottling Company Plc)

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Chapter One

INTRODUCTION
This chapter introduces the Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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