Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Budget As A Tool For Planning And Controlling In An Organisation and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Brand Equity And Marketing Performance Of Beverage Firms In Port Harcourt, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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