Celebrity Endorsement And Consumer Choice Of Alcoholic Beverages

(A Case Study Of Hero And Life Lager Beer)

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Chapter One

INTRODUCTION
This chapter introduces the Celebrity Endorsement And Consumer Choice Of Alcoholic Beverages and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Celebrity Endorsement And Consumer Choice Of Alcoholic Beverages, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Celebrity Endorsement And Consumer Choice Of Alcoholic Beverages Is Relevant To Students And Researchers In Marketing And Related Fields.