Feel Good Advertising And Its Effect On Consumer Repeat Purchase Behaviour

(A Study Of De-United Industries Ltd Makers Of Indomie Noodles)

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Chapter One

INTRODUCTION
This chapter introduces the Feel Good Advertising And Its Effect On Consumer Repeat Purchase Behaviour and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Feel Good Advertising And Its Effect On Consumer Repeat Purchase Behaviour, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Feel Good Advertising And Its Effect On Consumer Repeat Purchase Behaviour Is Relevant To Students And Researchers In Marketing And Related Fields.