New Product Development And Effective Marketing Strategy As Tools For Increased Profitability

(A Case Study Of Ecobank Plc)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the New Product Development And Effective Marketing Strategy As Tools For Increased Profitability and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the New Product Development And Effective Marketing Strategy As Tools For Increased Profitability, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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