Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users

In Ikeja L.G.A, Lagos State)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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