Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product

(A Case Study Of Nigeria Bags Manufacturing Company, Ikeja Lagos)

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Chapter One

INTRODUCTION
This chapter introduces the Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Sales Promotion As An Effective Marketing Strategy For Selling Consumer Product Is Relevant To Students And Researchers In Marketing And Related Fields.