Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria (A Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria (A Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka) and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria (A Case Study Of Olympic Maize Milling Agro Allied Industries Limited Awka), systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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