Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities

(A Case Study Of Nestle)

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Chapter One

INTRODUCTION
This chapter introduces the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities Is Relevant To Students And Researchers In Marketing And Related Fields.