Impact Of Marketing Research As An Avenue For Profitability

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Aims and Objectives
  1. To determine to what extent marketing research can improve product quality in order to increase profitability.
  2. To curb production and supply crises through marketing research programme.
  3. To find out the extent to which marketing research can increase profitability.
  4. To ascertain the extent to which marketing research can effect customers satisfaction.
Research Questions

To guide this project work, four research questions were formulated to ensure charity.

  1. To what extent has marketing research improved product quality and profitability.
  2. To what extent has marketing research results been used to curb production and supply crises.
  3. To what extent has marketing research affected customer satisfaction in order to increase profitability.
Hypothesis Of The Study

Ho1   –        There will be no significant difference (p<05) (at the

profitability level of 05) between the mean perception of senior and junior staff of Nigerian Bottling Company Enugu on how marketing research improved product quality.

Ho2   –        There will be no significance difference (p<05) (at the

probability level of 05) between a mean perception of senior and junior staff of Nigerian Bottling Company Enugu on how marketing research results is been used to curb production and supply crises.

Ho3   –        There will be no significance difference (p<05) (at the

probability level of 05) between a mean perception of senior and Junior staff of Nigerian Bottling Company Enugu on how marketing research increased profitability.

Ho4   –        There will be no significance between (p<05) (at the

probability level of 05) between a mean perception of senior and junior staff of Nigerian Bottling Company Enugu on how marketing research affected customers satisfaction.

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