Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises

In Ibadan, Nigeria

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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