Significance Of Strategic Marketing Practices To The Effective And Efficient Performance Of Small And Medium Scale Enterprise (SMEs)

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Chapter One

INTRODUCTION
This chapter introduces the Significance Of Strategic Marketing Practices To The Effective And Efficient Performance Of Small And Medium Scale Enterprise (SMEs) and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Significance Of Strategic Marketing Practices To The Effective And Efficient Performance Of Small And Medium Scale Enterprise (SMEs), systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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