Prospects And Problems Of E-Marketing In The Hospitality Industry

1.0 INTRODUCTION The practice of accounting came into existence many years ago though, there was no acceptable definite record as to when accounting developed. It should be noted that with the advent of colonial rule in Africa, the European system of accounting was introduced in most of the African countries such as Nigeria. Then, different kinds of people were employed to take care of farms and properties of the Whitman and after that […]

INTRODUCTION 1.1 Background of the Study The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his economic and socio-political life before recorded civilization began. Sapso (1975, p. 9) opined; “there is little doubt among trade men and mercha […]

1.1 INTRODUCTION In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the building of small house outside their main house as a place of rest and to accommodate visitors who may be travelling and need a place of rest. A […]