Evaluation Of The Marketing Strategies Of Service Industries

In Nigeria. A Comparative Study Of Union Bank Plc And Inland Bank Plc.

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Evaluation Of The Marketing Strategies Of Service Industries and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Evaluation Of The Marketing Strategies Of Service Industries, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):

Banking and Finance (1624), Business Administration (3327), Marketing (1324)

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References

References section should list out all the sources cited throughout the Evaluation Of The Marketing Strategies Of Service Industries, formatted according to a specific citation style.