Examination Of Application Of The Marketing Concept In The Banking Industry

In Selected Banks In Nigeria

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Chapter One

INTRODUCTION
This chapter introduces the Examination Of Application Of The Marketing Concept In The Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Examination Of Application Of The Marketing Concept In The Banking Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Banking and Finance (1623), Business Administration (3303), Marketing (1321)

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This Study On The Examination Of Application Of The Marketing Concept In The Banking Industry Is Relevant To Students And Researchers In Banking and Finance
Business Administration
Marketing And Related Fields.