Brand personality and customer purchase of smartphone by masters' students in selected public university campuses

In Nairobi Central Business District, Kenya

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Brand personality and customer purchase of smartphone by masters’ students in selected public university campuses and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Brand personality and customer purchase of smartphone by masters’ students in selected public university campuses, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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