Mass Communication

Advertising And Consumer Preference Of GSM Networks

In Nigeria (A Case Study Of Owerri Metropolis)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Advertising And Consumer Preference Of GSM Networks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Advertising And Consumer Preference Of GSM Networks, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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