Analysis Of The Importance Of Marketing Information System In New Product Development And Planning

(A Case Study Of Berger Paint Plc)

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Chapter One

INTRODUCTION
This chapter introduces the Analysis Of The Importance Of Marketing Information System In New Product Development And Planning and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Analysis Of The Importance Of Marketing Information System In New Product Development And Planning, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Analysis Of The Importance Of Marketing Information System In New Product Development And Planning Is Relevant To Students And Researchers In Marketing And Related Fields.