Appraisal Of Advertising As A Marketing Tool

(A Case Study Of Selected Companies In Zaria)

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Chapter One

INTRODUCTION
This chapter introduces the Appraisal Of Advertising As A Marketing Tool and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Appraisal Of Advertising As A Marketing Tool, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):

Business Administration (3314), Marketing (1322), Advertising (64)

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This Study On The Appraisal Of Advertising As A Marketing Tool Is Relevant To Students And Researchers In Advertising
Business Administration
Marketing And Related Fields.