Assessment Of Product Design And Development Practices On Customer Retention In Commercial Banks

(A Case Study Of GTB, Abuja)

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Chapter One

INTRODUCTION
This chapter introduces the Assessment Of Product Design And Development Practices On Customer Retention In Commercial Banks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Assessment Of Product Design And Development Practices On Customer Retention In Commercial Banks, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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