Consumer Choice Of Commercial Banks

(A Study Of Zenith International Bank Limited)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Consumer Choice Of Commercial Banks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Consumer Choice Of Commercial Banks, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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