Consumer Perception Of Business Advertisement

(A Case Study Of Selected Organisations In Abuja)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Consumer Perception Of Business Advertisement and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Consumer Perception Of Business Advertisement, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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