Critical Examination Of The Relationship Between Brand Personality And Customer Loyalty

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Critical Examination Of The Relationship Between Brand Personality And Customer Loyalty and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Critical Examination Of The Relationship Between Brand Personality And Customer Loyalty, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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