Effect Of Entrepreneurial Marketing Practices On The Performance Of Small And Medium Scale Enterprises

In Makurdi Metropolis Of Benue State, Nigeria

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Chapter One

INTRODUCTION
This chapter introduces the Effect Of Entrepreneurial Marketing Practices On The Performance Of Small And Medium Scale Enterprises and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Effect Of Entrepreneurial Marketing Practices On The Performance Of Small And Medium Scale Enterprises, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Effect Of Entrepreneurial Marketing Practices On The Performance Of Small And Medium Scale Enterprises Is Relevant To Students And Researchers In Business Administration
Marketing And Related Fields.