Impact Of News Commentaries On Radio Listeners

(A Case Study Of Federal Radio Corporation Of Nigeria Enugu)

5 Chapters
|
43 Pages
|
5,354 Words

News commentaries on radio play a crucial role in shaping public opinion and fostering a well-informed citizenry. These commentaries serve as a conduit for disseminating information, offering insightful analyses, and providing context to current events. Through a judicious blend of facts and expert opinions, radio commentaries engage listeners in a dynamic exchange of ideas, fostering a more discerning audience. The auditory medium uniquely enables a nuanced exploration of diverse perspectives, fostering a rich understanding of complex issues. Listeners, in turn, benefit from an enriched comprehension of news topics, gaining a more comprehensive grasp of societal dynamics. The impact of news commentaries on radio listeners extends beyond mere information consumption; it cultivates critical thinking and enhances civic awareness, contributing to a more enlightened and engaged public.

ABSTRACT

The aim of this research project is to know the essence of radio commentaries and its impact on the listeners.
The project stars with information which given insight into the historical back ground of news commentaries.
It processed to examine the impact news commentaries creates to this listens and the distinguishing features. It then derives into detailed exposition of relevant literature formation of research question and hypothesis.
The research question was formulated to properly address the problem on radio commentary in relation to its listens. Questionnaire were administered to the sampled respondents. The findings on the study reveled that news commentaries have less impact on some resident of the country as a result of low level of awareness and illiteracy.
The research recommended that radio news commentaries should create enough awareness to control the effect of illiteracy level of respondent and also further studies should be encouraged.

TABLE OF CONTENT

Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Significance of study
1.5 Research question
1.6 Research hypothesis
1.7 Definition of terms
1.8 Assumption
1.9 Limitation of the study

CHAPTER TWO
LITERATURE REVIEW
2.1 Source of literature
2.2 The review
2.3 Summary of literature review

CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research method
3.2 Research design
3.3 Research sample
3.4 Data collection
3.5 Data analysis

CHAPTER FOUR
DATA ANALYSIS AND RESULT
4.1 Data analysis
4.2 Result
4.3 Discussion

CHAPTER FIVE
Summary & recommendation for further study
5.1 Summary
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
Questionnaire

 

 

 

CHAPTER ONE

INTRODUCTION
The history of radio news commentary in Nigeria dated back to the 1930’s when what was known as radio receiver was just a wooden box and as amp liter. The audience has thrilled by these live commentaries run by various pioneer commentators.
Ever since the tradition of running radio commentary has remained with radio to this day.
In presidential democracy such as ours news commentary whether on the radio newspaper or television do not only serve as surveyor of public opinion but also serve as a requisite for bridging the credibility gap between government and the governed.
Perhaps, it might be necessary to draw a line of distinction between news and news commentary. A news caster presents straight news without additional comment. While a news talk provides background information to the new. Writing on the uses of radio, Richard Aspinall said that:
“with limits radio can persuade and effectively influence large audience thereby contributing substantially to the thinking of the nation”
in the Nigeria media house today news commentary has become a ferment feature. Airtime is allowed to news commentary immediately after major news- bulletins perhaps as an attention gaining strategy. The media house not only give air space to commentaries written by its own staff but also uses those written in the additional headlines of various new papers this giving freedom of expression a chance.
Today the media house news- commentary not only interpret the news but sometimes comment on societal problems but what happens to the problems or issues of the society and the views expressed by the news- talk after these Tracie broadcasts as in the media house?
Do they influence the attitude and an opinion of the country’s listening public?

1.1 BACKGROUND OF THE STUDY
Perhaps 50 percent of each radio news commentary listeners who forget to fund their radio during commentary do so are more accustomed to the news paper additional page to which they can easily refer may be and may be not we shall find cut through survey in the subsequent chapters.
Owing to the fact that news- commentary are aired to listeners and are not seen we have therefore taken it upon ourselves to present at least except of two news commentary aired by ESBS and FRCN
Is it not often said that seeing is believing? Indeed sight or vision is an indispensable in learning and retention –vision is said to aid the memory to produce previously retained content. And for quick remembrance of past new-talks by respondents these excerpts shall serve as basis for our analyses. We shall present them to our respondents for answers

1.2 STATEMENT OF PROBLEM
A country like Nigeria with diverse culture and human resource & need radio commentaries or news talk capable of interpreting events bordering global and societal issues. Obviously these news-commentary are staunchly provided to listeners on a daily basis
Unfortunately about 80% of radio listeners ignore news- talk once they have listened to actual news broadcast but radio listeners are 100% attentive to sport commentaries. If all radio commentaries are said to interpret events occurring earlier on illuminating the hidden fact (news behind the news) to the layman then it is to be preferred to actual broadcast.
Moreover generally the Nigeria audience seems not to appreciate radio commentaries as their western counterpart who listen to radio and write feedback to their radio stations such as BBC which in turn offers them a round the clock service.

1.3 SIGNIFICANCE OF THE STUDY
The foregoing objectives apart the present study must be seen to be significance or relevant to mass communication at least on two grounds.
First, it focuses on Nigeria media consumer on news- commentaries which is a medium essentially designed for news broadcast and its obligatory effort interpreting new to its listeners through commentaries.
The second point or relevance of this study is its typology. Being an audience research this study seeks to emphasis that communication without feedback is incomplete. We might wrap up this relevance of feedback in the words of Quall and Brown
“ In any commumcation system feedback from receivers to a communicator is
a necessary ingredient fro maximum efficiency. Ti is the only true indicator of the effectiveness to reach the people and it provides the only safe basis for alteration of any format”

1.4 RESEARCH QUESTION
1. Do the news commentary ever steer a middle course at times disagreeing with government policy and at the other time selling it
2. To what extent have the suggestion and opinion offered by the news talk as solution to societal problems been adopted in the society.
3. What are the criteria fro selecting among others the news talk to be aired?
4. Considering the frequency that news talk are and have the purpose tended to induce the desired effect
5. How often are the suggestions and opinions contributed in the news talk adopted by the lecterns
6. Does Nigeria radio news talk influence the attitude and opinions of the listening public?
7. How many media consumer listen to and make use of any Nigeria news talk

1.5 RESEARCH HYPOTHESIS
To provide some dues as the direction of this inquiry the following hypothesis have been put forward to us.
H1: Radio audience in Nigeria do listen to new talk because the letter are
Mere repetition of actual broadcast.
H0: Radio audience in Nigeria do not listen to new talk because the letter are
Mere repetition of actual broadcast
H2: Things are likely to continuously exhibit this trend toward Nigeria radio
News talks so long as strong foreign counterparts exist.
H0: Things do not continuously exhibit this trend toward Nigeria radio
News talks so long as strong foreign counterparts exist.
H3: That spot commentaries are livelier and therefore more interesting than
New talk
H0: That spot commentaries are not livelier and therefore more interesting than new talk.

1.6 DEFINITION OF TERM
We are obligated to define the conceptual and key operational definitions are given blow:
i. Commentary
ii. Listeners
iii. ESBS and FRCN
iv. Effectiveness
v. Method of presentation
CONCEPTUAL DEFINITION
i. Commentary: This offer listener information on current issues or research of current relevance which helps in directing the minds of the entire audience including those in authority and subjects.
ii. Impact: According tot the oxford paper- back dictionary it means idea in as much as this is valid? Impact here shall be operationally seen to be effective in result of radio news talk. It provides such detailed and in-depth opinion as would enable the listeners to interpret the significance of news
iii. Listener: These are the audience of radio news talk.
iv. ESBS and FRCN: ESBS stands for Enugu state broadcasting service and FRCA stands for federal radio corporation of Nigeria
v. Effectiveness: This means that ESBS /FRCN commentaries are achieving the intended result aims and objective to which it was established
vi. Method of Presentation: This is the technique to which commentary is delivered to the target audience through radio.

1.7 ASSUMPTION
All the studies of the research work will be passed on survey method. The survey research method will be adopted because in any experimental research the researchers have studied without injecting extraneous variables. On the other hand the survey research usually involved studying the attitudes of pole, which cannot be predicted.
It is therefore believed that at the end of this research work a reliable and depended able result will be achieved.

1.8 LIMITATION OF THE STUDY
We shall not hesitate to state the inherent factors which we encountered in the course of our research that may likely influence our working sampling result one of these factors is that of all our intended diversified respondents only the ones belonging to the middle class or upper stratum of the society responded positively to listening to news- talk or commentaries. And this makes the result slanted to only the opinions of this class of people.
Another limitation was that of the “ fear syndrome” in Nigeria respondents, some people whom other wise would have been good material for our research we discovered were reluctant to make any comment for fear of being quoted so we are only making use of the available and willing respondents.

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Impact Of News Commentaries On Radio Listeners:

News commentaries on radio can have a significant impact on listeners, both in terms of their understanding of current events and their broader perspectives. Here are some key ways in which news commentaries can influence radio listeners:

Informing and Educating: News commentaries provide listeners with in-depth analysis and context about current events. This helps listeners to understand the complex issues at play, the implications of certain events, and the historical background. In this way, radio commentaries contribute to the education of the audience.

Shaping Opinions: Commentators often express their own viewpoints and opinions on the news. These opinions can influence the opinions of the listeners, especially if the commentator is respected or trusted. People may adopt the commentator’s perspective or use it as a basis for forming their own views.

Affecting Emotional Response: Commentaries can evoke emotions in listeners. Depending on the tone and content of the commentary, listeners may feel anger, empathy, sadness, or happiness. Emotional responses can impact how people perceive and remember the news.

Promoting Critical Thinking: Well-constructed commentaries encourage critical thinking and analysis. They may challenge the listener to consider different viewpoints and question assumptions. This can lead to a more informed and discerning audience.

Influencing Behavior: Commentaries can motivate listeners to take action. For example, a commentary on climate change may inspire listeners to engage in environmentally friendly behaviors, or a commentary on a political issue may encourage political activism.

Strengthening Media Literacy: Listening to news commentaries can enhance media literacy skills. Listeners learn to distinguish between news, analysis, and opinion pieces. This skill is crucial in today’s media landscape, where misinformation and bias can be prevalent.

Fostering Civic Engagement: Radio commentaries often discuss political and social issues. Engaged and informed listeners are more likely to participate in civic activities such as voting, attending town hall meetings, or joining advocacy groups.

Building Trust or Distrust: The credibility of a radio commentary can impact listeners’ trust in the media outlet. A well-reasoned, fact-based commentary can enhance trust, while biased or sensationalist commentaries may erode trust in the media.

Creating Dialogue: Commentaries can stimulate discussions among listeners. People may talk about the issues raised in commentaries with their friends, family, and colleagues, which can contribute to a broader societal conversation.

Cognitive Biases: It’s important to note that commentaries can also reinforce cognitive biases. If listeners only seek out commentaries that align with their existing beliefs, it can further entrench those beliefs and limit exposure to diverse perspectives.

In summary, news commentaries on radio have the power to inform, persuade, and shape the attitudes and behaviors of listeners. The impact can vary depending on factors such as the commentator’s credibility, the content of the commentary, and the receptiveness of the audience. It’s essential for listeners to approach news commentaries critically and seek diverse sources of information to develop a well-rounded understanding of current events.