Influence Of Advertising Messages On Caritas University Undergraduates Patronage Of Good Morning Cornflakes

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Abstract

The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved.

The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.

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Notice

The entire research work (from chapters 1 to 5) of the Influence Of Advertising Messages On Caritas University Undergraduates Patronage Of Good Morning Cornflakes is intended solely for academic research purposes and should be used as a research guideline or a source of ideas. Copying the entire ‘Influence Of Advertising Messages On Caritas University Undergraduates Patronage Of Good Morning Cornflakes’ project work verbatim or submitting it as your own to your school constitutes unethical academic behavior and UniProjects don’t encourage it.