Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms

(A Study Of Selected Wear Dealers In Aba Metropolis)

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Chapter One

INTRODUCTION
This chapter introduces the Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Purchasing and Supply (377)

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This Study On The Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms Is Relevant To Students And Researchers In Purchasing and Supply And Related Fields.