Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms

(A Study Of Selected Wear Dealers In Aba Metropolis)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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