Influence Of Personal Selling On The Marketing Performance Of Small Scale Firms

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The need for effective and efficient inventory control. Recent advancement and technology in business activities have generated the need for inventory management and control. For more than a decade now, inventories were handled by a clerk in a routine manner without applying the techniques of inventory but in a recent time, proper attention has been given to inventory management and control. In […]

INTRODUCTION 1.1 BACKGROUND OF THE STUDY An assessment of the strategies used in bottling/manufacturing industry (a case study of Nigeria bottling manufacturing company) in owerri urban with particular reference to coca-cola production. The consumption of coca-cola product cannot be over emphasized in Nigeria and also in most countries of the world as a multi-national company. Frankly speaking and in the interest of mankind. The image […]

1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Stock control is an important area quantity which is of ten neglected and underrated in many organizations both public and private sectors. stock control can be defined as a means by which mathnds of the correct quantity and quantity are made available as and when required by taking due regard to the economy in storage and ordering cost purchasing prices and its working capital. Stock control th […]

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The word motivations come from Latin word mover, which means to move. it is a general term that refers to all those owner forces such as desires drives or motive and so forth which kindle, direct and sustain behaviour towards a goals. To be able to motivate people managers must do those that so fishy thee forces so as to undue individuals to perform. Over the years many psychologist and scholars […]

1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Leadership style is an important factor in any organization. This is because it plays a very important role in work’s productivity, job satisfaction, favorable work environment as well as healthy work relations between the employee and employer. For the purpose of this research study, I shall dwell more on he healthy work relation between employees and employers but I will narrow it down to […]

INTRODUCTION Computers have assumed a common place today, in all areas of human endeavor, information is critical it is much more so for the effective and efficient management of any organization. The ultimate goal of business and management beyond productivity and profitability is to ensure perpetuity. “To manage a business well is to manage its future and to mange his future is to mange information” a Marion Harper jnr-, every organi […]

1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits. Consumer’s h […]