Influence Of Photographic Images In Advert Design
The influence of photographic images in advertising design is profound and multifaceted, shaping consumer perceptions and driving purchasing decisions. Leveraging high-quality visual content captured through photography enhances the aesthetic appeal of advertisements, captivating audience attention and fostering emotional connections with the brand or product being promoted. By incorporating relevant imagery, advertisers can effectively convey product features, benefits, and usage scenarios, facilitating clearer communication of the brand’s message. Additionally, the strategic selection and manipulation of photographs enable advertisers to evoke specific emotions, establish brand identity, and differentiate products from competitors within the crowded marketplace. Furthermore, in the digital age, where visual content dominates online platforms and social media channels, the strategic integration of photographic images in advert design plays a pivotal role in enhancing online visibility, engagement, and shareability, thus amplifying the reach and impact of advertising campaigns.
This research project THE INFLUENCE OF PHOTOGRAPHIC IMAGES IN ADVERTISING has looked at photograph in relation to their roles in conveying messages through advertising medium, to also improve on the way photographs are been used in advertising for promotion of products. To successfully do this the illustration aspect, which is the photograph, must be properly used in a way that it must tally with the text aspect in other for the role message to be adequately conveyed to the public. This project also covers the studio process through which photographs are been produced. Furthermore, this research also covers the creative aspect of advertising which are stages that are involved in the task of a successful adverts. In conclusion, the researcher included techniques in photography through which photograph for advert can be produced. Moreso, that the works should be handled by professionals in graphics design to avoid wrong or abusive way of using photograph in adverts, to also make work being done in Nigeria of international standard.
Title page
Certification page
Dedication
Acknowledgements
Abstract
Table of contents
CHAPTER ONE
Introduction
1.0 Background Statement
1.1 Statement of Problems
1.2 Objective of Study
1.3 Significance of Study
1.4 Scope of Study
CHAPTER TWO
2.0 Literature Review
2.1 Photo Retouching
2.2 Creative Aspect Of Advertising
2.3 Credibility of Photography
2.4 Functions of Photograph
2.5 The Necessity of the Visual
CHAPTER THREE
3.1 Methodology
3.2 Questions
3.3 Responses On Oral Interview
3.4 Production Process
3.5 The Visualizing Stage
3.6 The Illustration Stage (Pectoral Aspect)
3.7 The Finishing
CHAPTER FOUR
4.1 Project Analysis
4.2 Project Execution
CHAPTER FIVE
5.1 Observation
5.2 Recommendation
5.3 Conclusion
Bibliography
INTRODUCTION
1.0 BACKGROUND STATEMENT
The use of photograph for adverts, which is very important, is a means of communication or passing across message to the public about a particular product for the purpose of sales and promotion. Therefore, the researcher has chosen this topic to bring to light those roles or function photograph plays in advert cannot be overlooked by the advertisers. To make them see why they must imbibe by it and how to go about using photograph in advertising their product. Some advertisers preferred using text only without illustration either photographs or hand made, forgetting that a picture is worth a thousand words, as the Chinese philosopher says. For this purpose, the researcher treats the effective ways of using photograph. As earlier mentioned, the advert predominantly has the written information which is the message and it has ‘shown” information this is the picture content. Picture is very important in very advert because they aid credibility and other aesthetic value to the advert and most importantly to the text message. In other words, pictures and text message compliment each other. It is almost impossible to imagine what the world look like if photographic process were suddenly taken from us. It is involved directly or indirectly in almost everything, we do. Photography which through photographic camera is a medium completely familiar to today’s youth and they have accepted it as either their own. Everyone is interested in photographic images. Still or movies in black and white or in colour, light or contrived, fantastic or documentary, beautiful or brutal and everyone seems to have at least, one camera. Photography is the language of today; it is the best known medium for adverts.
1.1 STATEMENT OF PROBLEMS:
Subsequently on the fact that language of today is a picture (photograph) the advertisers most especially in Nigeria do not seem to identify with the current trend. While some that seemed to be identifying with the current trend, majority of them made use of hand made illustration that cannot be compared with a real picture. Based on this research I decided to make the advertisers to know the role photograph plays in helping to promote their products and gain the attention of the buyers. The researcher also observed that those that chose to advertise with photograph, their works are being given to non – –professionals. Hence the work are not professionally handled by so doing the purpose of the advert is not fully fulfilled because some of this non professional made use of picture that does not fit n with the text message.
1.2 OBJECTIVE OF STUDY
This project work is initiated to correct the wrong insinuation of neglecting the use of photograph for adverts by going for hand made illustration, which is some how archaic in nature. We are in a computer age where everything is being done in a computerized way. Also to discourage the advertisers from giving their adverts to non- professionals and make them see the reasons why a professional should handle their adverts. Equally to correct the abusive use photography in advertising a product.
1.3 SIGNIFICANCE OF STUDY
This research work is designed to give adequate knowledge to the graphics artist on how to make best use to photograph in advertising a product for sales and promotion.
1.4 SCOPE OF STUDY
For the purpose of proper accomplishment of this project, I decided to limit my research with photograph being under execution by snapping photographs for promotion of a newly introduced product to the market on poster
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Influence Of Photographic Images In Advert Design:
Photographic images play a crucial role in advertising design, wielding significant influence over consumer perception and behavior. Here are some key ways in which photographic images impact advert design:
- Emotional Appeal: High-quality, visually appealing photographs can evoke emotions and create connections with the audience. Advertisers often use images to elicit feelings of joy, desire, nostalgia, or even fear, depending on the intended message.
- Brand Identity: Well-chosen images can reinforce a brand’s identity and values. Consistent use of photography style, color schemes, and themes helps in building brand recognition and recall among consumers.
- Product Visualization: Photographs offer a realistic portrayal of products or services, allowing consumers to visualize themselves using or benefiting from them. This visualization can enhance purchase intent by making products seem more tangible and desirable.
- Credibility and Trust: Authentic and relevant photographic images can enhance the credibility and trustworthiness of an advertisement. Consumers are more likely to trust advertisements that feature real people, situations, or products rather than overly staged or manipulated images.
- Targeted Messaging: Photographic images can be tailored to specific target audiences, helping advertisers to connect with diverse demographic groups. By using images that resonate with the target audience’s interests, lifestyles, and aspirations, advertisers can make their adverts more relatable and persuasive.
- Storytelling: Photographs have the power to tell stories in a single frame, captivating viewers and drawing them into the narrative of the advertisement. Whether it’s through capturing a moment of triumph, showcasing a before-and-after scenario, or depicting a slice of everyday life, images can convey powerful messages that stick with the audience.
- Differentiation: In a cluttered advertising landscape, striking and memorable photographic images can help adverts stand out from the competition. Unique or unexpected visuals can grab attention and leave a lasting impression on consumers.
- Cross-Platform Adaptability: With the rise of digital advertising across various platforms, including social media, websites, and mobile apps, photographic images can easily be adapted and optimized for different formats and screen sizes, ensuring maximum reach and engagement.
In conclusion, photographic images are a cornerstone of advert design, playing a multifaceted role in shaping consumer perceptions, driving engagement, and ultimately influencing purchasing decisions. By harnessing the power of compelling visuals, advertisers can create impactful campaigns that resonate with their target audience and drive results.