Marketing Research As A Tool For Increased Profitability In Service Industry

(A Case Study Of Nicon Insurance Company Plc)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Marketing Research As A Tool For Increased Profitability In Service Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Marketing Research As A Tool For Increased Profitability In Service Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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