Impact Of Customer Relationship Marketing On Customer Retention
1.0 INTRODUCTION:
This chapter introduces the Impact Of Customer Relationship Marketing On Customer Retention and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO15849]…
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Impact Of Customer Relationship Marketing On Customer Retention, and acknowledges the contributions of scholars who have previously conducted similar research [REV15849] …