Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry

1.0 INTRODUCTION:

This chapter introduces the Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO15990]…

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry, and acknowledges the contributions of scholars who have previously conducted similar research [REV15990] …

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