Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity

In Western Kenya Tourism Circuit

1.0 INTRODUCTION:

This chapter introduces the Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO34707]…

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity, and acknowledges the contributions of scholars who have previously conducted similar research [REV34707] …

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  • Title: Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity: In Western Kenya Tourism Circuit

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