Impact Of Social Media On Consumer Buying Behaviour Of Consumable Products

(A Study Of Dangote Group Products)

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Chapter One

INTRODUCTION
This chapter introduces the Impact Of Social Media On Consumer Buying Behaviour Of Consumable Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Impact Of Social Media On Consumer Buying Behaviour Of Consumable Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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