Effect of Strategic Positioning on Sustainable Competitive Advantage at Safaricom Plc

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Effect of Strategic Positioning on Sustainable Competitive Advantage at Safaricom Plc and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

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This study on the Effect of Strategic Positioning on Sustainable Competitive Advantage at Safaricom Plc is solely for academic research purposes only and should be used as a research guideline or source of ideas. Copying word-for-word or submitting the entire project work to your school is unethical academic behavior and “UniProjects” is not part of it.